Leading paid and organic media and driving digital strategy across customer-facing channels Built profitable paid media spend to 7 figures monthly, increasing direct business in traditionally trade-focused industry
• Driving profitable spend and exceeding ROAS targets, even when filtering to first to brand and lapsed only
• Educated executive team on benefits of paid media and built their comfort level with significant media investment
• Integrated learning and testing practices and culture to ensure continuous optimization across channels and creative executions Overhauled organic social media strategy & increased content development efficiency
• Revamped social posting approach to better meet the needs of site visitors, including more in-depth coverage of the cruise experience
• Significantly reduced content budget while maintaining quality by supplementing with content creators & freelancers

Founding leader of digital marketing test and learn program, P&L owner of $300M+ gift card business, special projects for CMO Developed and executed digital marketing test and learn program across four brands
• Optimized process to engage cross-functional and multi-company team using an agile approach
• Led 40+ pilots across brands and channels, driving learning, additional testing ideas, and incremental profitability
• Drove seven figure incremental annual revenue across multiple brands as a direct result of program, as well as marketing savings via efficiencies P&L owner for $300M+ gift card business across five brands
• Drove incremental growth, additional marketing programs, and new channels to continuously expand program
• Led four direct reports to build and optimize SOPs to drive efficient execution and knowledge transfer across team

Led consulting teams to solve a variety of business problems, primarily in the consumer / retail and healthcare spaces Strategy Developed detailed growth strategy and implementation plan for convenience store
• Conducted large scale quantitative survey to develop deep understanding of key customer needs
• Created $2.5B topline growth strategy for C-level team leveraging client capabilities to capture areas of opportunity
• Collaborated with functional VPs to develop cross-functional implementation plan Created assortment strategy
• Leveraged transaction and market data to understand trends and profitability
• Developed assortment strategy to more closely meet customer needs and maximize profitability Developed growth strategy for pharmaceutical distributor
• Built comprehensive list of growth opportunities based on client capabilities and market opportunities; identified $M recommended revenue growth scenarios
• Collaborated with functional leadership to support prioritization a

Led strategic marketing planning and execution for charge product portfolio Developed new strategic marketing process to drive data-backed, cross-functional decision making
• Led development of first annual product marketing strategy to align marketing and product organizations
• Created first end to end customer journey view of marketing touchpoints and monthly KPI dashboard Led marketing strategy and execution for product portfolio refresh
• Increased launch acquisition +68% M/M by leading marketing team through launch of the first consumer product refresh; gained support from 30+ channel managers, functional partners, & leadership
• Drove on time and impactful execution via disciplined management of project plan and key teams
• Managed end to end marketing refresh including new product portfolio positioning, visual identity, benefit and product messaging, optimal message hierarchy, and new marketing assets across all channels Created cross-sell strategy
• Analyzed cross-sell v

Led international project teams to provide strategic recommendations on a diverse range of business issues Led development and execution of cross-functional launch strategy for $2B animal health company
• Managed the national launch of a novel animal health product ($100M+ sales year 1) under an extremely tight timeline. Developed best practice, cross-functional launch strategy for the C-level team
• Led wargaming and customer journey workshops for C-level executives to inform launch strategy decisions Built a sales force competency model for a global medical product sales group
• Gained alignment of 20+ sales leaders by leading interactive workshops for feedback and buy-in Identified and profiled relevant thought leaders to inform GTM strategy for startup pharmaceutical company
• Developed innovative market research approach to locate highly specialized group of physicians Uncovered opportunities in MD/patient communication for Fortune 200 pharmaceutical company
• Leveraged quant

Developed launch strategy for internal social networking site for global employees of a Fortune 100 global pharmaceutical client

Managed $20M+ high net worth personal lines insurance business; analyzed risks, pricing, and pitched to brokers Underwriting Specialist, San Diego, CA Promoted to 10+ year tenured role in 4 years; generated $3.2M in business (32% above goal; 2009 office high) Identified process issues for specialized insurance product; developed standardized methodology and template