• Develop and execute an annual digital marketing plan - across organic social, paid social, email, SMS, and web - to attract high-quality prospective students
• In the 2018-19 admissions cycle, my digital campaigns yielded 377 applications and 71 matriculated students, accounting for 19.4% of all matriculated students and $4.47M tuition revenues.
• Write, design and deploy external marketing emails
• Build and optimize paid social campaigns

• Improved the Lyft customer experience by analyzing help desk tickets to identify customer pain points and opportunities for more effective UX design
• Leveraged customer data and feedback to propose product and content changes, as well as measure the efficacy of new content changes
• Continually improved in-app content structure and effectiveness while maintaining style guidelines in order to decrease the overall number of customer help desk tickets created per 1,000 rides

• Developed and managed all organic and paid social media for the Kellogg School.
• Executed more than 70 LinkedIn campaigns for the Kellogg School, resulting in over 10,000 clicks, an average CTR of .44%, and 54 event registrations.
• Managed and optimized a $20K Facebook brand awareness campaign, which resulted in an overall CPC of $0.17 and 79 program inquiries.
• Wrote and copyedited articles for Inside Kellogg, Kellogg’s blog geared towards prospective students

• Communicated directly with clients to propose employer branding social media campaigns and career website content in order to attract high-quality job applicants and new hires. Clients included: KFC Careers, Texas Children’s Hospital Careers, Fresenius Medical Care, Thermo Fisher Scientific, and more.
• Leveraged web and social analytics tools to conduct monthly performance reports, identify key performance indicators (such as submitted applications), and recommend paid social tactics

• Pitched article ideas to national news outlets on behalf of clients
• Wrote press releases, pitch letters, blogs and social media posts for various clients
• Conducted social media listening reports

• Wrote online op-ed and lifestyle articles, generating 3,700+ Facebook shares in 2013 with my most viral article.