Sustainably packaged fiber supplements brand that tastes amazing sold exclusively online at trybonny.com
•Created, designed & developed the brand: determined brand name, sourced packaging, built supply chain, etc.
•Custom coded, authored and created the brand's eCommerce website. Update regularly for conversion.
•Lead data & analytics, sales, marketing, content, operations and direct PR, SEO, manufacturing and 3PL.

Lead cross-functional team of developers, designers, product owners, outside vendors, etc. to redesign website with a focus on improved progression to shop and close rates. Updated content strategy, design, and copy.
•Redesigned three (3) Help Me Choose quizzes on DTV.com resulting in significant sales conversion rate lift.

Product Manager – AI-Powered Skincare Quiz, Content Portal, Consultant Earnings Report
•Lead global cross-functional team of engineers, designers, business owners, vendors, etc. to launch products.
•Owned product from concept to launch: analyzed data, developed detailed requirements and feature definitions, designed and drove implementation plan, monitored & conducted UAT, triage & solve incidents. Project Manager – Two Social Media Pilot Programs
•Managed day-to-day operational responsibilities for two marketing pilots: paid and organic social media.
•Led cross-functional teams plus vendors to maintain timelines and meet KPIs; proactively identifying risks.
•Compiled/developed/delivered presentations including senior management Steering Committee decks.

Design-forward, ommichannel brand reinventing hand sanitizer
•Created, designed, and developed award-winning, patented consumer products from concept to manufacturing.
•Secured $2MM in funding, proactively pitched & networked w/ investors, penned quarterly update letters, etc.
•Secured distribution online & offline at Target, Bed, Bath & Beyond, Neiman Marcus, without using brokers.
•Data-driven strategy across all segments of the business. ROI obsessed with a focus on scaling profitably.
•Developed and executed on marketing messaging (copywriting and images), social media presence, customer acquisition (i.e., paid, organic, affiliate, email, etc.), PR strategy, influencer outreach, brand partnerships, etc.

Investment Management Company with multiple funds (consumer, real estate and technology)
•Developed and executed on go-to-market strategy & operations for our incubated ventures (Erasa Skincare).
•Identified and assessed white space investment opportunities; managed deal process and due diligence.

Non-for-profit educational organization behind Sesame Street and other children's properties
•Supported C-suite on various projects: digital classroom initiative, content strategy and global productions.

Private equity backed direct-to-consumer marketer of book and DVD membership clubs
•Supported C-suite in development of turnaround growth plan, assisted with bus dev and special projects.

Active in all areas of transactions: performed research, prepared offering memoranda, conducted financial diligence and analysis, marketed deals, created management presentations and managed data rooms.