Functional Skills
Marketing Strategy
Product Development
Product Innovation
Product Launch
Product Strategy
Product Marketing
Brand Strategy
Communications
Competitive Landscaping
E-commerce Implementation
Go-to-market Strategy
Growth Strategy
Innovation Management
Market Research
Sector Experience
Consumer Goods
Retail
Travel & Hospitality
Big 3 Consulting (MBB)
Top Consulting Firms
Experience
BF Gold Consulting LLC
Marketing
Contractor/Consultant
1/2018 - 10/2024
Independent Marketing Consultant. Clients range from startup e-commerce to Fortune 500 companies. Areas of focus include Brand Strategy, Brand Marketing & New Product Development. Specialize in interim contract positions.
Panera Bread
Product Management / Strategy
Director Category Growth
3/2022 - 11/2023
Directed menu strategy and new product development for breakfast, beverage, bakery and select other categories.
Hasbro
Marketing
Interim Senior Director of Global Marketing and Strategy
2/2013 - 6/2018
Forged a unique contracting relationship with Hasbro to work full time, on-site within the organization. Over a five-year period, hired for six separate assignments totaling two years, across both the Global Brand Team and the US Marketing Team. Led multiple brand groups, directly managing staff and overseeing brand strategy, new product development, packaging and marketing
Kraft Foods
Marketing
Senior Manager, New Product Development
4/1996 - 7/1999
Responsible for managing the introduction of new cereal and coffee products from early concept development through national commercialization. Led large multi-functional product teams and directly managed staff of 3.
Kraft Foods
Marketing
Brand Manager
4/1994 - 4/1996
Managed Post Bran Flakes and Post Toasties cereals with sales of $60MM and marketing budget of $25MM. Managed cross-divisional print projects, responsible for 20 Post Brands.
Belk Department Stores
Marketing
Director of Marketing
2/1991 - 1/1994
Full and final responsibility for all marketing activities for the Raleigh-based store group with 8 locations, $125 million sales. Reported to Chief Operating Officer, managed 3 departments (advertising, visual merchandising, special events) with a staff of 30.
McKinsey & Company
Management Consulting
Associate
9/1989 - 1/1991
Consultant for multiple client engagements including advising a national telecommunications company on the introduction of a new service, and developing a long term strategy for a major NYC museum.
Bain & Co
Management Consulting
Associate Consultant
7/1985 - 7/1987
Consultant for multiple client engagements including evaluating the acquisition of a specialty food retail chain, and writing a plan for coordinating PR and advertising for a national syndicated market research company.