I develop dynamic brand narratives, go-to-market campaigns, and branded/social/creator content strategies for Carat, MGA Entertainment, Samba TV, Legal Zoom, CreatorIQ, Apollo Theater, and multiple agencies.

• Recruited to bring the brand narrative storytelling of entertainment into web3 community-building and global brand development. Part of senior leadership team (reporting to the CEO) to architect Fantom Foundation’s transformation into Sonic Labs, leading comprehensive brand identity development and sector positioning as well as the roll out of Sonic across partners, pundits, press, and audiences.
• Managed eight-person global team while overseeing all creative/brand, social (+144% in engagement and +43% in video views after three quarters), consistent drumbeat of publicity announcements, global events, partner co-promotions, and audience engagement activations including a ~$200M airdrop.
• Launched immersive partnership with Complexity esports team, Sonic University to engage college engineers, and multiple developer-focused grant and consumer engagement activations.

• Directed client strategy while serving as a senior ambassador to executive marketing clients as TikTok’s subject matter expert on Media and Entertainment. Collaborated with 120-person Sales team to drive a 59% YoY increase in revenue in 2022 and 63% YoY increase between 1H2022 and 1H23. Bestowed with the first TikTok Vanguard Award for overall contributions.
• Developed data-driven insights and thought-leadership narratives via market research and consumer behavioral data to examine shifting audience attitudes, content preferences, and consumer actions including TikTok: The Language of Fandom, Defining Perceived Value in Streaming, Emerging Sports Fandom, The Power of Paid +Organic, and Engaging US Hispanic Audiences.
• Led executive-level presentations at Netflix, Max, Peacock, Paramount+, Amazon Prime Video, Hulu, ESPN, NBCU, Warner Bros, Sony Pics, Paramount Pics, NFL, Universal Pics, + Disney among others.
• Served as the Executive Sponsor of two Center of Excellence programs.

- Engaged to launch the Apple TV+ service and establish, scale and influence leadership on content marketing innovation to drive fan engagement, viewership and subscriber growth.

- Developed and managed go-to-market campaigns for Beastie Boys Stories, Boys State, and Dads, driving marketing strategy across creative, media, social, retail, PR, platform, product, and international teams.

- Led marketing for exec team responsible for 2X increase in MAUs, 80% jump in monthly views, and sale to Warner Media.

- Oversaw reimagining Machinima's iconic brand, all content marketing, and launching branded channels on Amazon Prime Video, Sony Playstation, Comcast, Twitch, Verizon, AMC (LATAM), & Sky Q.

- Oversaw all brand partnerships, including clients like Electronic Arts, Qualcomm & Bud Light. Improved win rate from 22% to 47% over 2 years.

- Oversaw the go-to-market campaign for the launch of the South Park franchise and other Hulu originals.

- Leveraged consumer insights and CRM metrics to create show-specific subscriber acquisition model on social. Tested this approach during my tenure and Hulu spent >$20M on program in 2015.

- Led all digital strategy, social media, creative design, search, digital publicity, and data analytics, accounting for $850M+ in revenue. Films included X-Men franchise and DreamWorks Animation films.

- Managed a team of eight direct reports, multiple external agency partners, and departmental all budget planning. Ensured alignment with international, publicity, media, creative content and research.

- Led company’s brand repositioning into an integrated branded content and distribution network, overseeing all B2B marketing strategy, communications, and events (eg, New Fronts).

- Collaborated with Sales team to pitch and execute celeb/creator-driven, branded content opportunities for brands including McDonald’s, Unilever, and Pier 1.

- Managed the launch of original YouTube channel SPACES via $3MM investment from Google. Oversaw media planning, social, partnerships, and publicity

- Launched 80+ film campaigns, driving more than $11.2 billion in global revenue, with 33 number one domestic releases, multiple Spider-Man, James Bond 007 and Resident Evil installments.

- Key member of original three-member team that scaled digital marketing operations across studio, including a 10x increase in media budget during tenure.

- Directed team across strategy, creative, media planning, social, search, data analytics, and publicity to ensure campaigns are ‘on strategy’.

- Developed and executed digital marketing campaigns for clients like Sony Pictures, Universal Pictures, Coca Cola and Anheuser Busch. Managed a staff of six and all business development marketing initiatives.