Experience

The Brand Consultancy Management Consulting

Brand Strategy Director

3/2021 - Present

Part of a niche and senior-only team helping clients solve complex brand challenges.

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Hot Iron Brands Management Consulting

Founder

4/2019 - Present

Help brands focus on what matters most so they can achieve their goals. Use a data-driven approach to develop brand strategies for clients across sectors, always sure to link brand strategy to business strategy.

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PricewaterhouseCoopers (PwC) Corporate Strategy & Development

US and Global Brand Insights Senior Manager

2/2019 - 3/2021

Leading the development of a qualitative and quantitative insights function within the U.S. brand strategy team, providing data-driven insights to influence business strategy and revenue growth for the firm.

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The Brand Consultancy Management Consulting

Senior Brand Strategist

11/2016 - 1/2019

Partner with clients to align brand strategy with business strategy to create opportunities to drive differentiation and growth. Industries included Hospitality, Financial Services, Legal, Manufacturing, Associations, and Technology.

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Deloitte Corporate Strategy & Development

Manager | Strategy, Brand, and Innovation

1/2015 - 10/2016

Managed firm-wide and business-unit specific brand positioning efforts including strategy development and initiative execution. Conducted customer research, advised corporate development (M&A), developed brand positioning and architecture, developed and executed marketing plans (digital, OOH).

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Deloitte Management Consulting

Manager | Strategy & Operations

9/2012 - 12/2014

Led project teams and partnered with clients in assessing their customer-focused strategies and capabilities. Developed initiatives, business cases, and roadmaps to close gaps and drive outcomes. Industries included Financial Services, Insurance, and Professional Services.

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Deloitte Management Consulting

Senior Consultant | Strategy & Operations

8/2010 - 8/2012

Led work streams within customer strategy and customer experience engagements impacting clients’ overall sales and service capabilities. Industries included Pharmaceutical, Life Sciences, Financial Services, and Professional Services.

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Deloitte Marketing

Market Research Consultant | Clients & Markets

9/2005 - 8/2008

Led an offshore team of eight research analysts conducting market and lead generation research projects to drive growth.

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United States Marine Corps Other

Logistics Officer

7/2001 - 7/2005

Supervised logistics operations during combat and sustainment operations in Iraq and Afghanistan.