Functional Skills

Market Research
Go-to-market Strategy
Digital Marketing / Advertising
Data Visualization / Reports
Market Mapping
Business Analytics
Forecasting / Projections
Marketing Analytics
Product Development

Software Skills

Python
SQL
R
Data visualization
Google Analytics

Certifications

Google Ads Certification

Sector Experience

Agriculture
Business Services
Consumer Goods
Retail
Travel & Hospitality

Languages

Spanish
Swedish
Portuguese
German
French

Experience

brandvib ltd Management Consulting
President
4/2012 - Present
Innovation and Marketing Strategy Consulting. Clients have included 3M, Otsuka Pharmaceuticals, CHS Inc., Red Baron pizza, General Mills/Nature Valley.
Cargill Inc. Marketing
Global Marketing Manager
10/2010 - 4/2012
Led Marketing for Salt portfolio in Food Ingredient Solutions division.
Caribou Coffee Company, Inc. Marketing
Marketing Manager
1/2009 - 10/2010
Directed launch of packaged coffee into retail and food service channels.
ConAgra Foods, Inc. Marketing
Associate Marketing Manager
3/2006 - 5/2008
Senior Associate, responsible for new product launch, consumer promotions and trade marketing for Slim Jim meat snacks.
Land O Lakes Foods, Inc. Marketing
Assistant Marketing Manager
6/2004 - 2/2006
Managed analytics and trade/consumer promotions for #1 butter/margarine brand.