Functional Skills

Business Operations
Product Marketing
Digital Marketing / Advertising
Operations Management
Marketing Strategy
Brand Strategy
E-commerce Implementation
Strategy Development
Product Development
Product Design

Software Skills

Adobe Creative Cloud
Shopify
Mailchimp

Sector Experience

Business Services
Consumer Goods
Financial Services
Retail
Technology

Experience

Folk Strategy Marketing
Founder/Consultant
1/2010 - Present
Strategic brand, creative, and marketing advisory/consulting for e-commerce, tech, finance, and consumer brands
Letterfolk Start-Up
Co-Founder/CEO
1/2015 - 1/2021
Bootstrapped DTC home goods brand with $20M+ revenue
Designed, sourced & brought-to-market 150+ new products
Lead digital marketing, ecommerce ops, marketplace strategy
Directed day-to-day business operations, logistics, finances
Featured in Real Simple, Better Homes & Gardens, Today Show
Products carried in West Elm, Anthropologie, Madewell, Saks Fifth Successfully exited via acquisition by Pattern Brands in 2021
i.TV Marketing
VP of Product & Marketing
1/2013 - 1/2015
Lead product vision & marketing for 15M+ users
Managed cross-functional team of 25+ employees
McKinney Marketing
Copywriter
1/2012 - 1/2013
Clients: Nationwide, Sherwin Williams, Samsung, Travelocity
Romney for President Media & Communications
Lead Digital Copywriter
1/2011 - 1/2012
Established voice & copy for all digital campaign efforts Managed and lead team of writers
DDB New York Marketing
Copywriter
1/2010 - 1/2011
Clients: Tropicana, State Farm, Ad Council, Electrolux, Hertz