Functional Skills
Brand Strategy
Business Planning
Content Marketing
Digital Marketing / Advertising
Digital Transformation
E-commerce Implementation
Financial Planning & Analysis (FP&A)
Forecasting / Projections
Go-to-market Strategy
Investment Banking
Leadership Development
Marketing Analytics
Performance Management
Sales and Operations Planning (S&OP)
Sales Strategy
Software Skills
Amazon Marketplace
Capital IQ
Google Analytics
Microsoft Excel
Microsoft PowerPoint
Salesforce
Sector Experience
Consumer Goods
Financial Services
Media & Entertainment
Retail
Travel & Hospitality
Fortune 500
Experience
Lenox Corporation
Sales
Director, eCommerce Sales
1/2024 - 11/2024
• Lead Lenox's digital retailers driving $45MM+ in annual revenue, including Amazon US & CA, Wayfair, Beyond
• Establish channel strategy, scale retailer partnerships, optimize Lenox digital catalog CRO, manage marketing initiatives including search and influencer, develop new product launch playbooks and enhance site merchandising
• Within 6 months of joining, increased sales +35% y-o-y; manage team of five direct reports
• Establish channel strategy, scale retailer partnerships, optimize Lenox digital catalog CRO, manage marketing initiatives including search and influencer, develop new product launch playbooks and enhance site merchandising
• Within 6 months of joining, increased sales +35% y-o-y; manage team of five direct reports
Howl
Start-Up
Sr. Director, Brand Partnerships
12/2021 - 12/2023
• Managed all beauty and fashion multibrand partnerships including 16 customers, with $15MM+ in annual revenue
• Defined our partnership and GTM strategy with leading ecommerce teams (Saks, Sephora, Ulta, Revolve) in the social creator economy; grew book of business 130% y-o-y and managed team of three direct reports
• Defined our partnership and GTM strategy with leading ecommerce teams (Saks, Sephora, Ulta, Revolve) in the social creator economy; grew book of business 130% y-o-y and managed team of three direct reports
Diageo
Corporate Strategy & Development
Director, eCommerce Strategy & Partnerships – Grocery & Emerging Partners
11/2020 - 11/2021
• Developed Diageo's eCommerce grocery go to market playbook to optimize sales, expand distribution and drive digital marketing penetration with top partners including Kroger, Albertsons, Target, delivering 150% y-o-y growth
• Led the integration and launch of Diageo's partnerships with emerging third-party marketplaces including Amazon, Door Dash and Saucey and became key strategic partner with customers exploring national scale opportunities
• Led the integration and launch of Diageo's partnerships with emerging third-party marketplaces including Amazon, Door Dash and Saucey and became key strategic partner with customers exploring national scale opportunities
PepsiCo
Sales
Head, eCommerce Target/Costco Sales
2/2019 - 10/2020
• Responsible for total PepsiCo sales on Target and Costco eCommerce platforms, over ~$100MM sales annually
• Collaborated with customers to develop eCommerce initiatives to drive sales including testing impulse purchase, launching differentiated eCommerce assortment, and leveraging data and virtual bundles to optimize basket size
• Collaborated with customers to develop eCommerce initiatives to drive sales including testing impulse purchase, launching differentiated eCommerce assortment, and leveraging data and virtual bundles to optimize basket size
PepsiCo
Sales
Sr. Manager, eCommerce Sales Strategy
10/2017 - 2/2019
• Built and enhanced eComm sales strategy functional capabilities to include expertise in product assortment and optimal pricing across eComm channels, customers, and full product suite including beverage, snack, and nutrition
PepsiCo
Corporate Strategy & Development
Manager, Pepsi Beverage Strategy & Associate Manager, Supply Chain FP&A
8/2015 - 10/2017
• Conducted shelf stable juice drink market diagnostic and developed strategy to stem 30% YTD share decline
• Owned monthly, quarterly, and annual operating cost forecasting process, managed 1-year and 5-year strategic business plans for cost component of $20B beverage business, evaluated drivers of inflation/productivity
• Owned monthly, quarterly, and annual operating cost forecasting process, managed 1-year and 5-year strategic business plans for cost component of $20B beverage business, evaluated drivers of inflation/productivity
Solomon Partners
Finance
Investment Banking Analyst & Associate, Mergers & Acquisitions
7/2009 - 6/2013
• Awarded leadership of four-person team to perform all aspects of M&A execution, financial analysis and process management; only member of my analyst class directly promoted to associate role