Built and led marketing, sales, and customer success teams — as well as oversaw HR strategy and initiatives for Uplevel, an engineering insights platform. Joined during stealth mode and led GTM through $2M ARR.
• Launched company out of stealth mode – created initial brand positioning and design – and launched first website in less than three months. Led two additional subsequent re-positioning and re-branding projects as product evolved.
• Led product marketing and product launches for all user audiences using multi-modal strategies for engagement across email, Slack, video, social, and live trainings.
• Led integrated marketing initiatives, including content, PR, and advertising.
• Built and managed sales and sales development teams. Using account-based outreach and message testing, increased qualifying deal pipeline 200% in 6 months.
• Built and managed customer success function. Led initiatives to drive product market fit by testing monthly experiments to drive user adoption a

Led global go-to-market campaigns for Qualtrics EmployeeXM, an industry leading employee engagement platform.
• Overhauled product positioning for the EmployeeXM product line, partnering with global product teams to define the new product vision.
• Led strategy for new asset development including website, sales deck, and all marketing collateral. Trained global sales teams.
• Served as the lead product marketer working across Qualtrics and SAP teams during SAP acquisition. Created joint story and vision for SAP HR product: SuccessFactors.

Led marketing and acquisition communications strategy for Koru, a talent acquisition platform that used AI to find candidates with culture fit.
• Launched first formal account-based selling program.
• Pivoted to a strategic role during acquisition discussions.

Led demand generation and sales development teams for Limeade, an employee engagement and wellness platform. Responsible for advertising, inbound marketing, sales development, partner marketing, product marketing, field marketing, customer advocacy, and account-based company strategy.
• Launched account-based selling strategy — after 12 months, 75% of potential revenue attributed to top accounts
• Created first content marketing and advertising program for Limeade – including blog, social, email marketing, webinars, e-books; advertising mix of display, content syndication, and print
• Owned flat marketing programs budget of $2M/year. Key metrics:
● Grew MQLs by 30%
● Increased qualified opportunities 100% - from $50M to $100M
● B2B marketing initiatives lead source for 75% of $100M pipeline
● Increased aided brand awareness from 24 to 42%
● Launched direct marketing program - 8% response rate
• Launched sales enablement program – created new sales messaging/pitch deck and trai

Digital content strategist for 10+ accounts to develop digital and paid advertising campaigns and lead execution. Sample projects and clients:
• Managing editor for ActivelyNorthwest.com (LifeWise Health) Led team of 7 writers and producers, coordinated social advertising and oversaw editorial direction for a daily publishing site that received 100K unique views/month. Positioned Actively Northwest as top food and fitness destination in PNW to drive Life Wise Health brand awareness and increase in health insurance sign-ups. Work acknowledged in more than 12 digital marketing awards including MARCOM, AVA, PRSA & Ragan.
• Lead digital strategist for the Bill & Melinda Gates Visitor Center Guided first social and digital strategy to position the Visitor Center as a premier tourist destination in the Northwest. Coordinated influencer partnerships and all paid advertising.
• Managing editor for Washington State Parks Launched AdventureAwaits.com, the Parks' storytelling platform. Devised