Orchestrated Techlicious's evolution into a paramount tech media brand with 1+ million monthly users. Leading all business and creative strategy for a global team of twelve staff and freelancers.
• Continuously evolving editorial and SEO strategy to reflect changing consumer search patterns, search engine algorithms, and competitive forces.
• Leveraging the latest AI tools to improve the quality and efficiency of editorial processes.
• Cultivated strategic content partnerships with major media entities – such as MSN, Time, and USA Today – to build brand awareness and SEO.
• Creating multichannel B2C campaigns – online, email, social media, and live events – for hundreds of leading technology companies, including HP, Lenovo, LG, Microsoft, Panasonic, and Samsung.
• Overseeing all third-party relationships, including technical partners, ad networks, and affiliates.

Expert advisor to IEEE, the world's largest tech industry professional organization. Retained by C-suite to work with senior leadership across the organization to develop strategic marketing and business plans for new initiatives, gain approval/funding from the Board of Directors, and launch initiatives into the market.
• Drove market research to identify opportunity for a new IEEE 5G/6G Testbed. Played a key role in developing the go-to-market strategy and securing Board funding, leading to a successful launch in 2023.
• Revitalized the go-to-market strategy for the IEEE REACH K-12 education platform, tripling the subscriber base and boosting site traffic by 42%.
• Formulated and executed a strategic plan for IEEE's new Silicon Valley Hub to enhance the organization's presence in the local tech industry. Secured Board funding for the successful launch of the office in 2022.

Formulated market outreach strategies for a SaaS start-up, establishing Inform as a media industry leader in online semantic technology. Led a six-person team responsible for all marketing, strategy, and client services.
• Positioned myself as a thought leader across conferences and industry platforms, amplifying brand visibility.
• Created a Client Services group to improve client satisfaction and retention. Expanded properties under license and turned around cancellations representing 10% of launched clients.

Spearheaded the creation of an entrepreneurial product development arm within Marsh's $4.4 billion insurance brokerage division, reimagining risk management solutions to better align with emerging market needs and client expectations.
• Led efforts with Marsh customers and business practices to uncover opportunities, create detailed execution strategies, and establish comprehensive marketing and sales efforts to drive customer adoption.
• Successfully introduced two product initiatives within a mere six-month window, underscoring agility in innovation.

Led strategic marketing, acquisition, and business initiatives for $160 million Institutional Market Services unit. General Manager of three business groups with over $20 million in revenue and 40 staff. Chief of Staff for IMS Executive Managing Director.
• Consistently grew NOI at double-digit rates, held cancellation rates steady amid rising competition, and increased client participation in S&P events four-fold.
• Orchestrated a pivotal shift in the pricing and sales paradigm for the Investor Relations business, culminating in performance that exceeded the NOI budget by 50%.
• Launched a new product line for industry classifications, which grew into a $10 million success story.
• Spearheaded a comprehensive content strategy for the S&P Ratings business to grow product revenue by $90 million. Gained buy-in of the Executive Committee to implement strategy across the organization.

Managed business transformation projects for Accenture's Government Services division. Worked hand-in-hand with client leadership to translate business needs into defined implementation plans.
• Selected to lead the effort to develop the financial calculation engine that processed $8 billion in annual real estate tax revenue for New York City. Accomplished a zero-error result across all calculation scenarios.
• Supervised a team of 12 Accenture and client personnel to completely revamp the health and human services system for the citizens of Fairfax County. Worked closely with client management to define business requirements and translate those requirements into technology action plans.
• Led a team of 16 people supporting the technology needs of over 1,900 Accenture professionals in the New York Metro offices. Optimized work processes to significantly improve service levels, cutting average response time by more than 50%.