Experience

Ueber-Brands Consulting Management Consulting
Partner
5/2016 - Present
Co-founded Global advisory that helps clients ‘elevate brands to make them priceless’ and evaluate investment and expansion opportunities.
Frederic Fekkai & Co Operations
Executive Vice President
9/2013 - 4/2016
General Manager of the Fekkai portfolio of hair-care products and salons. Turned the ~$100 million business from a declining, lost and loss-making P&G subsidiary into an attractive, profitable brand and lead the successful divestiture and transition back into private ownership.
The Procter & Gamble Company Corporate Strategy & Development
Managing Director Global Strategy and Innovation - Premium Brands
9/2009 - 9/2013
Spearheaded corporate effort to 'win-up' (line-extend up, launch/acquire premium brands), directing cross-functional team and network of agencies to develop required capabilities and a portfolio of super-premium brands across multiple product categories and markets.
Commercial leader of Strategic Revenue Management working directly with CEO, Board of Directors and Business Unit leaders across the top 16 category/country combinations to develop revenue optimizing business plans and execution.
Procter & Gamble Asia Ltd Marketing
Brand Director Baby Care Asia
9/2004 - 8/2009
P&L leader for Pampers, commercial strategy, communication, and initiative plans. Executed across 4 product platforms and 4 core markets. Also launched the brand in India and build it into the sustained market leader. This has generated than $500 million in incremental annual sales for the region.
Procter & Gamble Asia Ltd Marketing
Marketing Manager Laundry Care India
9/2002 - 8/2004
Turned around 6 years of decline of the Laundry brand portfolio in India. Tripled business to $70M ins sales in two years, making Tide the popular market leader laying the foundation for sustained leadership.
The Procter & Gamble Company Marketing
Brand Manager
1/1997 - 8/2002
Various Brand Manager assignments across New Product Development-, Food Wrap- and Laundry Global Franchise categories/departments working on the US and then Global markets.