Functional Skills

Market Research
Collateral Development
CRM Selection / Implementation
Digital Marketing / Advertising
Content Marketing
Digital Experience Design
Benchmarking
Communications
Growth Strategy
Marketing Strategy

Software Skills

Salesforce
Salesforce Integration
Salesforce Pardot
Marketo
Adobe Creative Cloud
Asana
Airtable
Smartsheet
HTML
UI/UX Design

Sector Experience

Automotive
Energy
Industrials
Technology
Telecom

Languages

English
French

Experience

Geller Strategic Services Marketing
Digital Marketing Consultant
3/2010 - Present
I work with companies to make smart content that converts.

How I can help:
» Develop buyer personas, journey mapping, content strategy
» Create content with a purpose—editorial, email marketing, webinars, web series, video
» Engage quality leads and grow email contact list
» Improve SEO ranking
» Build an internal editorial board
» Establish baseline reports
» CRM services
» RFP responses

Verticals I've worked with:
» Legal
» SaaS
» Agency
» Education
BBDO Media & Communications
Director of Content
12/2017 - 12/2018
Partnered with planning and accounts to pitch new business
Developed award-winning content strategy for Rogers Business Forum (SMB and Enterprise)
Assembled writing team and client editorial review board
Assumed Editor In Chief duties, planned and directed 10 pieces of original content per month