Experience

JWDS Consulting Marketing
Principal
2/2015 - Present
• Helping early stage medical services SaaS marketplace plan, launch, manage and track an effective multi-channel digital marketing strategy for 50% of cost of one FTE.
• Authored all presentation materials for a new consumer music multi-sided marketplace with publishers including Sony Music, Warner Music, Universal Music, Kobalt and Disney Inc.
• Authored all investor presentation materials for a social - practitioner health marketplace

Avaago/GameSportsNetwork, Inc Marketing
VP of Product Platform and Marketing
5/2015 - 5/2017
Conducted market opportunity analysis and re-positioned company as the first games-as-a-service platform for live events- adopted by C-level officers. Developed over 100 strategic partner presentations and contributing member to Series A funding. Optimized acquisition funnels to increase conversions by over 50% with content marketing partners Taboola, Kixer, Twitter, MGID and Taptica. Led team of 10 through 20 fremium product releases including updates to CRM, e-mail and new attribution systems.
Quixey, Inc. Corporate Strategy & Development
Director, Partner Products and Monetization
2/2013 - 2/2015
• Hired to lead a 15-person business unit to validate Beta app search monetization products for Sprint, AT&T, Microsoft, Ask and Amazon. Increased revenue over 100% during Phase 1 Customer Discovery. • Authored and presented deep app product strategy as part of corporate development team which successfully closed strategic partnership with Alibaba and secured Series C funding ($50M). • Led technical, productand org due diligence for successful asset acquisition in India ($1M valuation).
LikeList Inc. Start-Up
CEO/Co-Founder
1/2009 - 9/2013
• Raised $5M in VC funding plus debt financing to start a social/local/mobile media company that let consumers find, like and share trusted businesses. Managed 30-person team in development, marketing and business operations.
• Launched the first social-local-mobile recommendations platform to feature a Like button.
• Created consumer-marketing partnerships that doubled reach and engagement.
Yahoo, Inc. Marketing
Senior Director, SDS Lead Generation, Strategic Data Services
9/2008 - 9/2009
• Appointed to develop custom targeted lead generation MVP using big data user profiles.
• Supported sales in $10-$20M strategic deals with Disney Travel, Blockbuster and U. of Phoenix.
• Directed cross-functional team to launch lead generation products that sold for $50-$70 per lead.
Yahoo, Inc. Marketing
Senior Director, Global Geo-Targeting, SDS
8/2005 - 9/2008
• Led all product due-diligence for corp dev acquisition of geo-data firm in UK ($60M+ valuation).
• Increased geo-targeting revenue by $300M across Y!’s search and banner advertising services.
• Secured global adoption of geo-services across Yahoo's 500 person teams in US, APAC and EU.
• Served as internal product marketing consultant to deploy IP-to-Geo services to increase geo-relevancy and monetization across Yahoo’s 15 business units ($10M incremental revenue).
Yahoo Search Marketing, Inc. Marketing
Director, Local Search Products
6/2004 - 8/2005
• Authored and evangelized geo-targeted ad product strategy to replace failing local search product.
• Global launch of geo-targeted search keyword marketplaces ramped to $100M revenue in three months and $300M within the first year on 40B monthly searches.
• Achieved 20% conversion increases from increasing click thru rate and geo-targeted ad coverage.
• Led sales channel partnerships with yellow page sales resellers (5,000+) which increased local search ad revenue by more than 500%.
CarsDirect, Inc. Corporate Strategy & Development
Director of Business Development
1/1999 - 2/2000
Authored strategy to acquire largest auto data vendor to establish top marketshare of 10,000 auto purchase leads/mo. Negotiated rev-share deals with shopping, media, search and affiliate-marketing partners including AOL and Inktomi and managed $5M online marketing budget