Functional Skills

Project Management
Go-to-market Strategy
Collateral Development
Digital Marketing / Advertising
Content Marketing

Software Skills

Microsoft Office
Microsoft Excel
Microsoft Word
Microsoft PowerPoint
Microsoft Visio
Tableau

Sector Experience

Financial Services
Technology

Languages

English
Fortune 500

Experience

GoDaddy Marketing
Senior Marketing Manager, Website Domains and Marketing Go-To-Market
4/2021 - 6/2021
Built marketing plans that drove demand and tracked OKRs, and monitored investments to deliver strong business results across SEO, SEM, email, and social.
Adobe Management Consulting
Senior Marketing Manager, Digital Media Creative Cloud Small Business Go-To-Market Strategy
9/2019 - 7/2020
Drove the global go-to-market strategy and execution of sales motions that resulted in increased customer acquisition rates for Creative Cloud Team clients within the small business segment.
EQIS Marketing
SVP Marketing
3/2017 - 12/2018
Reported directly to the CEO and member of the Executive Committee. Responsible for creating the B2B
SaaS go-to-market strategy for the company. Developed brand messaging, positioning and user
personas. Directed staff to implement omnichannel demand generation campaigns to build awareness, fill the sales pipeline, and drive revenue.
Charles Schwab Marketing
Senior Marketing Manager, Content and Client Marketing
1/2014 - 6/2016
Created the national marketing communication strategy and execution of multiple digital marketing campaigns across earned, owned and paid channels for Schwab’s new asset allocation models, mutual funds and ETFs which represented over $1.3 trillion, 30%, of assets under management.
Russell Investmenrs Marketing
Marketing Manager, Exchange Traded Funds (ETFs)
4/2011 - 3/2012
Developed digital email campaigns to launch 26 new ETFs generating a record number of leads.
Good Shepherd Marketing
Director of Marketing and Development
4/2008 - 3/2011
 Developed the fundraising strategy for soliciting relationships with key companies and private donors, enabling fundraising goals to be exceeded. Generated record-breaking $400K.
 Created a non-profit organization, the Good Shepherd Bridges Foundation that provided underprivileged youth in Marin County with financial assistance to pursue educational opportunities.