Functional Skills

Market Research
Compliance and risk
Data Collection / Research
Primary Research
HR Transformation

Software Skills

Adobe Creative Cloud
Citrix
Cluster analysis
Cloud computing
Content Management Systems (CMS)
AWS
Basecamp
Deep learning
Qualtrics
Tableau

Sector Experience

Business Services
Healthcare
Life Sciences & Pharma
Media & Entertainment
Social & Public Sector

Experience

Alethea Group Corporate Strategy & Development
Vice President of Impact
7/2021 - 10/2021
Established the information and intelligence systems and design to capture the impact of disinformation online and translate into actionable mitigation strategy for Fortune 100, NGO, and governing and political clients, as well as pharmaceutical clients.
Developed and implemented firm-wide KPIs to chart progress across activities. Built and maintained progress dashboards for leadership team.
Collaboratively led the construction of impact logic models engaging functions to drive success.
McDonald's Corp. Corporate Strategy & Development
Senior Director of Performance and Intelliigence
6/2020 - 6/2021
Built Global Impact’s Performance and Intelligence team from the ground up. Spearheaded the integration of Data and Analytics, Measurement and Evaluation, Reputational Risk and Global Public Affairs under one umbrella. The innovative approach achieved greater interconnection across teams and issues, improved alignment and grew contextual understanding of complex issues, increasing situational awareness of brand challenges.
Developed strategy and initiatives for key issues across stakeholders.
Hill + Knowlton Strategies Data Science / Analytics
Vice President of Research and Innovation
1/2017 - 6/2020
Led research and insights teams developing and executing mixed-method, qualitative and quantitative media research for corporate and communications planning and strategy across multiple industries, including healthcare, public health, pharmaceutical, tech, operations, CPG, ESG, public affairs, energy, developing customized insights and research and evaluation programs.
Designed and executed custom market research programs and projects, selecting the right methods to answer the right question.
Hill+Knowlton Strategies Research
Principal, Research and Data Insights
11/2013 - 1/2017
Lead developer of Canary™, a best-in-class predictive risk offering providing clients with prioritized risk identification, analyses, and strategic planning. Integrating market, people, geopolitical, topical, stakeholder, and audience insights, complete with evaluation plans to chart progress, led to eight $2 million contracts within the first year of launch.
Centers for Disease Control and Prevention (Carter Consulting, Inc.) Media & Communications
Health Communication Specialist
1/2011 - 11/2013
Led social and behavioral research and measurement for the Health Communications Science Office in the National Center for Immunization and Respiratory Diseases at the Centers for Disease Control and Prevention.
Designed and led the social and behavioral research program for the Vaccine Task Force for H7N9 Flu and MERS emergency activations.
Built and implemented 5-year, theory-based, communication research programs for the Childhood, Preteen, Adult, and Influenza Communications teams.