Developing strategy for digital therapeutics startup, overseeing branding process, leading fundraising activities, writing grant proposals, and collaborating on design process.

Conceptualized, directed, and executed experiential design projects for major brands (e.g., Aveeno, Crabtree & Evelyn, Clean Market, The Walking Company), creating concept, references, sketches, mock ups, and final design assets.

Managed end-to-end design process for Tupperware’s first ever pop-up on a three week timeline. Served as client lead, strategist, and designer. Ran client calls and developed all materials.

Lead the strategy and design of concepts for hospitality and retail projects, including aesthetic direction and brand identity.

Partnered with numerous top-tier developers to create comprehensive creative visions for new projects in NYC, SF, Austin, Toronto, and Atlanta. Developed and presented materials at weekly client meetings across topics such as design, branding, signage, activations, landscaping, leasing, and partnerships.

Guided and oversaw strategy engagements for Fortune 500 and non-profit clients. Led all U.S. Department of Education challenges and strategy engagements under a five-year $50 million contract.

Launched Design & Insights team to formalize design and research processes at the firm. Responsible for developing frameworks, fostering generative thinking, leading storytelling and visual communication, creating opportunities for human-centered design, and owning all design assets.

Performed ethnographic user experience studies (including occupancy
studies, interviews, surveys, and visioning sessions) to inform workplace
design strategies for major corporate clients.

Advised hospitality leaders on IPOs, mergers, and acquisitions.

Created roadshow presentation and informed key aspects of SEC-filed prospectus for industry-leading $925 million IPO.