• Increased organic search trafEic by 21% for a client by optimizing SEO content and Google Search Console
• Implemented GA4 (Google Analytics) for clients actionable insights

• Worked for two operating companies: Cytiva (formerly GE Healthcare Life Sciences) & Pall Corporation
• Product owned Adobe Experience Manager(AEM), DAM and Vidyard; managed a team of 3 content publishers
• Led the pall.com to cytiva.com website content migration project migrating 350 pages in 5 months (AEM to Sitecore)
• Streamlined localization process, reducing workElow time by 30%, saving 2 business days per project
• Optimized the video workflow, decreased production time from 14 to 3 days and increased CTA use on videos
• Collaborated with IT, UX and business stakeholders to optimize AEM components through A/B testing

• Owned and managed digital products including a customer loyalty program, reporting tools, and Sitecore CMS
• Communicated product objectives via user stories and wireframes, ensuring alignment with KPIs
• Governed the roadmap and backlog for digital marketing enhancements and new features to support KPIs
• Enhanced merchandising supporting digital campaigns through collaboration with UX, dev and digital marketing
• Spearheaded the company wide implementation of business intelligence reporting & analysis program

• Increased global online revenue by 13% YoY through data-driven decisions and A/B testing
• Owned and prioritized the digital capabilities roadmap based on business priority, complexity and customer value
• Led one direct report and created the e-commerce strategies with data from: UX, voice of client and Adobe Analytics
• Created test plans to increase KPIs: conversion (CVR), average order value (AOV) & customer experience
• Ran promotions and used marketing strategies to increase trafEic to the global online e-commerce store

• Promoted three times while managing global marketing web content as the subject matter expert of AEM
• Managed AEM offshore resources and the Adobe digital asset manager
• Coordinated SEO optimized web content based on stakeholders needs and coordinated translations with vendor
• Launched and implemented 23 rebranded websites with AEM in partnership with a digital agency