Functional Skills
Content Marketing
Communications
Content Strategy
Digital Marketing / Advertising
Leadership Development
Marketing Analytics
Product Data Management
Product Marketing
Project Management
Software Skills
Google Analytics
Marketo
WordPress
Sector Experience
Business Services
Media & Entertainment
Real Estate
Social & Public Sector
Technology
Experience
SAP Ariba
Marketing
Global Head of Segment Marketing
7/2018 - Present
I head up marketing for industry vertical and mid-market campaigns and programs. I conceive of and develop content and programs that are leveraged in the field in all regions. I manage multiple marketing agencies and a $500 k budget.
inRiver
Marketing
Sr. Content Marketing Manager
7/2016 - 6/2018
Manage all content, including strategy, planning, and execution for demand gen and lead gen, including webinars, case studies, customer references, press announcements, blogs and social media, event correspondence, white papers, solution briefs, and product marketing materials.
Develop SEO strategy, content, and architecture for web site and approve all published assets and content.
Develop pipeline acceleration strategy and content and other sales enablement tools.
Develop SEO strategy, content, and architecture for web site and approve all published assets and content.
Develop pipeline acceleration strategy and content and other sales enablement tools.
SanDisk
Marketing
Customer Reference Program Manager
6/2014 - 3/2016
- Built the customer reference program from the ground up for flash, SSD, and related software products
- Developed 10+ videos and 25+ customer references, including pipeline in 8 months
- Drove metrics and status reporting to upper management on all outbound marketing activities
- Developed, distributed, analyzed, reported on customer surveys for lead gen and content marketing programs
- Developed 10+ videos and 25+ customer references, including pipeline in 8 months
- Drove metrics and status reporting to upper management on all outbound marketing activities
- Developed, distributed, analyzed, reported on customer surveys for lead gen and content marketing programs
Utah Foundation
Other
Public Policy Research Consultant
7/2013 - 12/2013
? Influenced state legislation by researching and analyzing key policy issues, such as K-12 public education, higher education, and quality of life.
? Presented published findings and recommendations to legislators and media.
? Evangelized Foundation research reports through press releases, blogs, and Social Media. Received both radio and newspaper press on K-12 policy recommendations.
? Published policy research reports include “Elevating Student Achievement: Successful Education Policies
? Presented published findings and recommendations to legislators and media.
? Evangelized Foundation research reports through press releases, blogs, and Social Media. Received both radio and newspaper press on K-12 policy recommendations.
? Published policy research reports include “Elevating Student Achievement: Successful Education Policies
EMC
Marketing
Sr. Product Marketing Communications Manager
8/2012 - 7/2013
? Managed $1 million annual marketing budget, including vendors, contractor and collateral development for Big Data storage product marketing team.
? Drove content strategy development and social media interactions across six internal organizations to improve inter-departmental communications and information distribution.
? Reinforced and supported Isilon sales efforts through the development and distribution of sales and channel newsletters, product collateral, and sales enablement tools.
? Drove content strategy development and social media interactions across six internal organizations to improve inter-departmental communications and information distribution.
? Reinforced and supported Isilon sales efforts through the development and distribution of sales and channel newsletters, product collateral, and sales enablement tools.
Axis41
Marketing
Director of Strategy
2/2012 - 12/2012
? Led brand, messaging, competitive analysis, and digital marketing programs for Fortune 500 and high-growth clients including Adobe, Henry Schein, Palo Alto Networks, and Genesys Labs.
? Drove development of an eight-course curriculum for Adobe’s Digital Marketing Suite, including instructional design process and approvals, vendor management, and train-the-trainer delivery.
? Increased firm visibility through business development, public relations, press announcements, and thought leadership
? Drove development of an eight-course curriculum for Adobe’s Digital Marketing Suite, including instructional design process and approvals, vendor management, and train-the-trainer delivery.
? Increased firm visibility through business development, public relations, press announcements, and thought leadership
Hewlett-Packard Company
Marketing
Marketing Consultant
7/2006 - 7/2011
? Drove web, collateral, and press and internal communications for more than 20 hardware and software worldwide product launches.
? Designed and managed web site and acquisition campaign for 7500 participants of inaugural HP Discover event. Directed e-mail campaigns, creation of marketing materials, and acquisition of promotional and reward items for three annual conferences.
? Recommended comprehensive modifications to HP ProCurve networking product positioning, messaging, and web content a
? Designed and managed web site and acquisition campaign for 7500 participants of inaugural HP Discover event. Directed e-mail campaigns, creation of marketing materials, and acquisition of promotional and reward items for three annual conferences.
? Recommended comprehensive modifications to HP ProCurve networking product positioning, messaging, and web content a
Harding Marketing
Marketing
Marketing Consultant
6/2003 - 8/2006
Integrated marketing programs
Collateral development
Marketing strategy
Brand and brand templates/guidelines
Web information architecture and content
Collateral development
Marketing strategy
Brand and brand templates/guidelines
Web information architecture and content