Drove higher education strategy and product development for Amazon

Led marketing analytics startup from initial customer implementation to other customers across the retail segment.

Built product and go to market strategy and implementation for geolocation startup as we moved from initial dominance of traffic market to entire connected driver and autonomous vehicle opportunities across automotive, public sector, commercial and mobile market segments.

Drove creation of new market opportunities for Microsoft in a variety of spaces, including consumer desktop publishing, small business applications, CRM, and digital home over the course of 11 years. Work included researching opportunities to develop market proposals and working with development teams on product roadmaps as well as defining business opportunities and corporate development, strategic investment and acquisitions if necessary.

Develop new product concepts for global restaurant chain and manage marketing activities and in-store implementations for both in-and-out and permanent introductions. Specific projects included: value menu, skinless fried chicken, and all-you-can-eat buffets in addition to managing ethnic and electronic marketing activities for the restaurant chain.