Functional Skills

Product Strategy
Market Research
Go-to-market Strategy
Content Marketing
Customer Segmentation

Sector Experience

Automotive
Business Services
Consumer Goods
Energy
Social & Public Sector

Languages

English
Fortune 500

Experience

Nestle Marketing
Marketing Director
6/2014 - 12/2016
• Leadership over the development of the Divisional Innovation Strategy, including the 5 year & 5 generation pipeline development for the $3bn US Frozen Pizza & Snacking business supporting DiGiorno®, California Pizza Kitchen®, Tombstone®, Jack’s®, and Hot Pockets®
• Business Model Innovation and Strategy including Route To Market, Channel Expansion, ecommerce, Merger & Acquisition research, Adjacent Categories, New Brand Invention/Introduction, and Import/Export evaluation
Shell Marketing
Head of Marketing Strategy
12/2011 - 4/2014
Strategic oversight on the $2bn organizational business pillar focused on increasing and driving consumer & customer demand
• Developed marketing strategies & programs, including a business-wide trade influencer strategy & program
• Leadership over a commercial team of 9 cross-functional members
• Reported to Vice President of Marketing and member of the Extended Leadership Team
Procter & Gamble Marketing
Various
6/2001 - 12/2011
Built a 11-year record of progressive achievement and advancement with this $70+ billion leader in consumer products goods