Crafted and developed new working and brand storytelling between sales, marketing, brand and programming working as the Ad Sales Liaison (Direct & Programmatic) Led the coordination and strategic planning for 2.5 million PBR ad spend and partnership.

Led day-to-day comms + marketing operations, tracking and reporting, agency management, asset tracking and annual activation plan for Teton Ridge's owned sports properties – The American Rodeo, The American Contender Tournament, Arizona Ridge Riders (PBR). Developed content marketing strategy that increased website traffic by 40%, with a corresponding growth in customer engagement metrics. Led successful partnership and sponsorship execution through all marketing channels, overseeing over 500K in sponsorship dollars. Managed B2B Brand Communications, including LinkedIn strategy.

Lead communications for gaming initiatives that led to increased credibility
for Red Bull within esports and streaming. Activation and planning around
multiple Street Fighter tournaments, Ninja New Year's Eve, Twitchcon, EVO
and PAX East.
Orchestrated all organic social, earned media and influencer relations for
Red Bull brand sports, culture and entertainment initiatives leading to an
increase of 25% share-of-voice in the Northeast market.
Implemented social media strategies that grew Red Bull's authentic
community in strategically-targeted passionate consumer groups.
Led an array of complex marketing communication and content
development projects, delivering over 100+ million impressions year-over-
year through innovative and newsworthy initiatives: Will Gadd Climbs
Niagara, Wingsuits over Manhattan and RB Cliff Diving in front of Statue of
Liberty.
Crafted and developed all communications planning documents and
executed campaign messaging, milestones, content ideation, creation and