Championed a startup from the ground up. Led and managed a talented cross-functional team of product, engineers, UX, marketing, and sales. Drove roadmap, vision, and strategy through all phases of product lifecycle.
• Defined market opportunities in scaling $250M+ product portfolio across web, mobile, & native (iOS/Android).
• Enhanced parking conversion by 80%+, while reducing manual operation & hardware costs by 95%+.

• Established the MVP within a month by profound qualitative/quantitative market research and discovery, A/B testing, and strategic insight while leveraging P&L, adoption, and growth.
• Drafted and shepherd a $200M 5-year business model within a niche market for both B2B and B2C affiliates.
• Created and led effective execution funnels cross-functionally with engineers, UX, marketing, and data science.
• Led all UX and design initiatives, inspired alignment across all business verticals.

• Developed product roadmaps (short and long-term), spearheaded building new product capabilities for millions of consumers in driving the business goals, as fine-tuned user experience via A/B testing.
• Led and managed company’s flagship product Apartment Guide across web & mobile app (iOS & Android)
• Evangelized a product campaign owning 60% of Rent.com revenue, which spiked net reported leads by 45%+, open-email rate by 55%+, and engagement by 40%+ in 3 months.

• Identified emerging markets, DVPs, and strategy in pioneering the next generation of Fleet Tracking, Process Optimization, and Financial Analytics in a suite of BI Applications. Clients included: FedEx, UPS, Coca Cola, Ryder.
• Executed business cases while leading cross-functional teams in achieving 20% ROI growth within 6 months.
• Solidified strategic partnerships with key vendors and executed API integrations that expanded company’s global footprint across all targeted markets.

Effectively transformed user insight to product goals, functional requirements, and deployment for a groundbreaking Asset Management suite of software solutions for nation’s top financial institutions including BofA, J.P. Morgan, U.S Bank, and etc. Established an effective subscription model for large-scaled users globally
• Spearheaded $40M+ business cases from investment approvals to a digital product deployment that automated workflow and operation inefficiencies by 40% while scaling to 100M

• Utilized an ERP system prototype to become the only mandatory Asset Monitoring & QMS software solutions for the Canadian Coast Guard, Oil and Gas industries, and the US air force base and the Navy.
• Managed all phases of product’s lifecycle from concept proposal to deployment.

• Awarded the “RIM Ambassador Executive” in raising RIM’s profile by 20% on western regions.
• Augmented strategic marketing on RIM, conceived innovative promotions, executed compelling presentations for grand-scale seminars for large technical and non-technical audiences to enhance RIM’s corporate image.

• Drove features from vision to design, implementation, and testing of RIM’s BlackBerry Enterprise Server (BES) for Exchange, Domino, and GroupWise Email platforms using MS Visual C++, VMWare, Perforce, Dev Track Client.
• Documented product requirements for mobile applications, created use cases and wireframes, and drafted qualitative & quantitative user-centric surveys and metrics for the first generation of mobile applications.