Crafted dozens of customer-focused marketing strategies, with an emphasis on growth and operational efficiency, for both venture-backed startups and growth-focused businesses.
Lead a collective comprised of branding, marketing and sales experts that provides the agility and flexibility growing businesses need.

Key Client Wins:
Developed an organic, SEO-focused content strategy for a technology startup that delivered more than 5,600 leads over two years.
Led HubSpot implementation and content marketing program build for a global sales and marketing software platform.
Oversaw marketing strategy and execution for a disruptive FinTech solution in the venture space, and delivering 60% YOY lead generation growth.
Developed a GTM launch plan for a D2C eCommerce startup, and oversaw placement of expert team.

Over six years, built the marketing program from scratch and led all marketing initiatives. This included branding, PR, website development, content marketing, and conversion optimization.
Increased number of leads generated by at least 140% every year from 2016 to 2018.
Improved landing page conversion rates from 12% to 30%; also improved SEO to boost website visits by 200%.
Wrote all blogs, marketing campaigns, and premium content to represent the brand with a focus on SEO and conversion optimization.

Developed ideal buyer personas, with accompanying lifecycle-based content strategy.
Aligned marketing, sales, and customer success playbooks and strategies to ensure a consistent brand experience.
Promoted from Communications Coordinator.