Pricing, Analytics, and Revenue Management Consultant ((2022 – Present)
Using data to develop analytics and inform pricing and revenue growth strategies for clients. Conducted research to model feasibility of investments for large-scale investments. Working with Integrated Insight, clients included The Empire State Building Observation Deck, Top of the Rock Observation Deck, Herchend Family Entertainment attractions and theme parks, The Cleveland Zoo, and Stone Mountain Park.
• Pricing and revenue strategies increased annual revenue by 5% to 10% for Empire State Building and Top of the Rock.
• Developed pricing and revenue strategy for Stone Mountain Park in Georgia, including product and pricing changes for all admissions, the golf courses and the RV park.

Recruited to develop a pricing strategy for the startup organization. Oversaw an analyst and ran experiments to inform senior leadership on the best prices for the company's products and opportunities for new products to achieve financial success. Partnered with key internal and external stakeholders to achieve growth and profitability targets.
• Determined key analytics to develop a holistic revenue strategy for the company, including SKU-level pricing, discounting, and bundling strategies.
• Delivered insights for an optimal pricing and product strategy by running pricing experiments to understand customers' willingness to pay.

Worked with clients across a variety of industries to develop profitable pricing and revenue strategies.
• Provided data-driven insights to inform B2B pricing strategy for Zuora, as well as created a robust, interactive pricing model that enabled leadership to shift metrics and assumptions to see financial impacts.
• Monetized improvements made by the Empire State Building Observatory (2017 annual revenue $127M) by developing a comprehensive pricing strategy recommendation for both B2B and B2C customers worth a 19% increase in revenue.

Recruited to the organization established by prior Disney executives in 2010. Using data-driven analytics, created actionable and profitable revenue strategies for all B2B and B2C channels, including marketing, sales and promotion plans, new product development, and research to optimize demand and pricing. Managed a team of three through the end-to end project lifecycle to meet client requirements and deliverables. Maintained 75% of company revenue for the business.
• Worked with industry-leading theme park and entertainment clients, including Universal Parks and Resorts, Topgolf, iFLY, Great Wolf Lodge, The London Eye, and Knott's Berry Farm, among others.
• Generated 10-20% increased net income for clients by developing customer-facing a cohesive revenue strategy, including pricing, packaging, and sales distribution for admissions, hotels, food and beverage, and merchandise.

Recruited to Disney as the manager of Revenue Development. Oversaw the analysis of large-scale revenue initiatives for the business, including monthly financing for Annual Passholders and the expansion plans for Disney's California Adventure.
• Generated 500,000+ new Annual Passholders by researching and implementing monthly financing options.
Transitioned to the role of manager of Product Development & Promotional Pricing. Developed and implemented annual promotional plans that consistently met or exceeded resort operating income goals. Managed team of five in addition to a cross-functional team comprised of marketing, sales, legal, and operations personnel to develop and implement revenue positive and compelling promotional campaigns.
• Generated multi-millions of dollars in income by developing and implementing annual pricing and product strategy for each sales channel for Disneyland parks and resorts and Adventures by Disney.

Transitioned back to the organization as a Strategist within the Promotion and Off-tariff business unit. Performed cost-benefit analysis for the loyalty program, marketing, and sales to determine the promotion with the best ROI. Promoted to Project Manager to provide analysis and recommend revisions to the premium economy strategy.
• Drove the creation of an industry-leading first and business class experience for international flights, including sourcing vendors and overseeing RFP process.
• Generated millions of dollars by analyzing and determining expected returns and implementing promotions with the highest ROI outcomes.

I was selected to be the first pricing manager to work on behalf of United at the Lufthansa headquarters in Frankfurt, Germany as part of the revenue sharing program for transatlantic flights.

Developed pricing and promotions strategy between Austria, Switzerland, Italy, Spain, and North America leading to 7% revenue increase and industry leading load factors over 80%

Predicted customer behavior using revenue management systems in order to maximize revenue on over 200 daily flights between Denver and the West Coast