Functional Skills

Brand Strategy
Budgeting
Competitive Landscaping
Content Strategy
Customer Segmentation
Data Analysis
Digital Marketing / Advertising
Experiential Marketing
Go-to-market Strategy
Growth Marketing
Innovation Management
Market Research
Marketing Strategy
Organizational Culture
Visual Design

Software Skills

Google Drive API
Google Surveys
Gmail API
Outlook
Microsoft Office
Monday
Microsoft PowerPoint
Microsoft Excel
Basecamp
SPSS

Sector Experience

Consumer Goods
Financial Services
Life Sciences & Pharma
Media & Entertainment
Technology

Languages

Spanish

Notable Clients

Abbott Laboratories
American Express
Gap
Honda Motors
wilson sporting goods

Experience

EquiBrand Consulting Management Consulting
Co-founder/Partner
6/2001 - 11/2020
Grew independent consulting practice into a nationally recognized marketing strategy and branding firm. Extensive experience, having worked across industries including automotive, biotech, consumer goods, financial services, healthcare, pharma, luxury goods, publishing, retail, and technology. Work included research, targeting, positioning, segmentation, value proposition development. Have worked as head of marketing, involving strategy development through planning and implementation.



Ogilvy Other
Senior Partner
6/1990 - 6/1996
Ran Wilson Sporting Goods Business, NutraSweet and Equal Sweetener businesses and pro bono work for the American Diabetes Association