Lead strategy, content, and brand development for global and emerging brands. Clients include McDonald’s, Kia, Cricut Wireless, and Verizon. Specialize in culture-forward marketing, creator activations, full-funnel digital campaigns, and advisory support as a fractional CMO.

Consulted on influencer and brand strategy across CAA’s beauty and lifestyle campaigns. Provided insights into multicultural markets, advised on campaign development, and helped bridge talent, brands, and culture-driven storytelling.

Led brand strategy, creator partnerships, and large-scale digital campaigns for one of the first Latina-focused influencer networks. Directed social and influencer activations for brands like Neutrogena and Dove, scaling visibility and impact across multicultural audiences.