• Partner with C-level executives and founders to achieve scalable ROI-driven growth and strategic operational improvements for mission-driven tech-enabled companies focused on health and sustainability
• Manage tech investments, strategic initiatives, financial modeling, and growth planning for consumer brand, resulting in stronger recurring revenue, reduced operating costs, and enhanced business stability and scalability
• Delivered financial model and corrective operating strategies to CEO and COO of clean transportation tech company to optimize resource allocation, improve operational efficiency, and enable fundraising and scalable growth
• Designed go-to-market plan and product positioning to increase customer acquisition for an AI health startup

• Developed roadmaps for 0-to-1 and existing business products by analyzing user needs, market research, and opportunity sizing across product areas, including client-facing business tools for ~30 million active Facebook businesses, public and gated Facebook data APIs for developers, and Facebook’s location infrastructure platform
• Drove partner product development and adoption of API beta product for over 50 top ad agencies and tech marketing partners by creating education content; providing technical product support and strategic guidance via one-on-one coaching, webinars, and presentations to C-level executives; and designing a global operational plan
• Directed integrated go-to-market efforts to launch six business products, including the global rollout of Pages’ Recommendations product to over 80 million local businesses

• Selected to lead strategic and financial planning for ~$600 million global digital division; developed cross-border financial models to optimize operating & capital costs for multi-hundred-million-dollar replatform program investment; presented capital request & financial impact with risk mitigations to C-level executives
• Initiated and led inbound product process for digital and omnichannel initiatives by researching customer needs, managing business development partnerships, developing prioritization framework, and forecasting financial impact
• Delivered data-backed recommendations to secure capital approvals from management for high-impact digital growth strategies (i.e. online retail expansion to 25 new countries, new omnichannel functionality, online shopping for watches), created operational plans and product requirements, and led cross-functional teams to execute

• Developed first-time omnichannel marketing strategy driving customer acquisition and retention by analyzing cross-channel behavior, planning multi-tool testing agenda, directing campaign execution, and evaluating campaigns’ ROI

•Ideated and built pilot loyalty program; achieved double-digit increase in orders for program group vs. control
•Redesigned search engine marketing to increase email capture by 60% and reduce cost per email acquired by 50%
•Spearheaded product page re-vamp with resulting improvements in conversion, cross-sells, and advertising revenue
•Managed site merchandising team and directed new site merchandising strategy based on web analytics

• Facilitated multi-hundred million dollar transactions by performing due diligence of company and transaction risks and upsides, preparing deal memos, liaising with legal team, and presenting to approval committees
• Conducted periodic financial reviews and created relationship marketing pitches on financial products, market trends, and client strategies for a portfolio of high-priority publicly traded large-cap companies
• Organized and taught supplemental analyst training on financial analysis, deal execution, and portfolio management