Sector Experience

Manufacturing
Media & Entertainment
Retail
Technology

Languages

English
Bulge Bracket Investment Banks
Fortune 500

Experience

Coty - COVERGIRL Marketing
Senior Director - Global Marketing
2/2017 - 10/2018
Led global product and innovation strategy for COVERGIRL, a $1 billion cosmetics brand. Built the global product vision, positioning/benefit strategy and product roadmap. Developed new products from idea to commercialization. Managed overall P&L development and lifecycle management. Led multicultural, African-American and Hispanic, portfolio strategy.
Coca-Cola - vitaminwater Marketing
Senior Brand Manager
1/2014 - 9/2016
Led long-term growth strategy and integrated marketing for $1 billion beverage brand with $50MM marketing budget. Managed cross-functional team and agency partners to develop brand positioning, launch consumer campaigns and deliver product innovation. Led team to reverse double-digit decline and deliver profitable revenue growth in 2015 - first year of growth in seven years.
Nestle Marketing
Senior Brand Manager
5/2013 - 12/2013
Led the development of a new brand/product platform for the Gerber franchise. Responsibilities included product development, business model development, go-to-market strategy, operations analysis, etc.
General Mills Marketing
Marketing Manager
8/2006 - 3/2013
Seven years at General Mills with jobs across brand management, customer marketing and new product development. Experience across four different categories (kid + adult cereal, refrigerated dough/desserts, yogurt) and multiple consumer targets (Tweens, adults, mom, multicultural, etc).
MCI (now Verizon) Corporate Strategy & Development
Business Development Manager
8/2003 - 7/2004
Product Marketing for internet based services
JPMorgan Chase & Co Corporate Strategy & Development
Assistant Vice President
9/1998 - 1/2003
Marketing banking services to Treasurers and CFO's of Fortune 500 companies