Functional Skills

Business Continuity
Communications
Disaster Recovery
Sales Enablement
Product Marketing
Leadership Development
Content Marketing
Marketing Strategy
Brand Strategy
Business Communication

Sector Experience

Business Services
Technology
Fortune 500

Experience

Zettabyte Content, LLC Start-Up
Founder and Strategist
4/2012 - Present
Leading Zettabyte Content for the past eleven years, I've been thrilled to work with Google Cloud, IBM, Microsoft, Vertiv, OpenStack, AMD, Dell EMC, Lenovo, Zayo, NTT, Samsung and many other brands. I have worked on silicon, hyper-converged infrastructure, composable infrastructure, storage, public cloud, edge computing, AI/ML, colocation, data center enclosures, power and cooling, and professional services. My efforts addressed their needs for everything from quick tactical fixes like ghostwritten blog posts and sales enablement tools, all the way to long-term consulting, product launch development, and campaign management. Our customers stick with us. Our average customer engagement lasts seventeen months and I have two clients we've kept since 2012. Zettabyte Content was profitable in the first year, and I've kept it profitable, achieving over 20% YoY revenue growth. Most importantly, I've built several long-standing relationships with great technology companies.

Dell Technologies Marketing
Dell Compellent
1/2011 - 4/2012
Initally managed the Dell marketing execution for the Compellent acquisition. From that successful acquisition, I was promoted to guide the strategy for Compellent product launches and drive the execution of launch deliverables, including web content, social media, print collateral, videos, sales training, and public relations.
• - Drove planning and execution across a global marketing team spread over five sites.
• - Spearheaded first Dell enterprise social media campaign tied to launch with execution across 10 languages and 22 countries.
• - Received Senior VP sponsored Gold award for successes during the Compellent acquisition. Work history was international in scope with direct execution, management or planning experience in North America, Europe, Australia and Asia.

Dell EMC Marketing
Marketing Manager, Product & Outbound
10/2007 - 12/2010
Began with a worldwide remit as part of a team tasked with driving results for Dell / EMC, our premier data storage partnership. Over time the focus shifted toward leading special programs that encompassed product marketing and outbound marketing. Highlights include:
• - Led Dell and EMC executives through a six country roadshow, uncovering a $50M datacenter opportunity in France and training over 1100 salesmakers.
• - Won a Director's award for driving successful program outcomes across data storage.
• -- Launched the Dell / EMC Data Domain B2D deduplication appliances worldwide.

Dell EMC Marketing
Enterprise Marketing Manager
8/2005 - 10/2007
Drove Dell's server and storage marketing for all commercial and public segments in the United Kingdom and Ireland. I enabled sales and drove targeted demand generation campaigns. Milestones included:
• - Defined and delivered a campaign that produced over $20M in unforecasted revenue.
• - Served as media spokesperson for PowerEdge and PowerVault product lines
• - Won a VP award for Best Enterprise Marketer in a Business Unit.
• - Increased enterprise sales to acquisition customers by 300%

Dell EMC Sales
Technical Sales Consultant, Medium Business
6/2002 - 7/2005
Pre-sales solutions design, including servers, storage, and networking. Won multiple awards for sales performance, leadership, and training acumen as well as managing Dell's school outreach volunteer program for middle Tennessee.