Customers: Kimberly Clarke, Metlife
Develops and implements tagging strategy for website analytics platforms: Google Tag Manager, Google Analytics
• Analyzes data and creates insights with actionable takeaways. Provides recommendations on action items.
• Communicates complex data results for, meaningful, actionable, and understandable Develop measurement plans and manage reports, dashboards, and additional marketing performance tracking tools. Monitor the impact of campaigns and results against KPIs/goals established.
• Actively participate in meetings and calls with clients and internal teams.
• Work closely with account, strategy, project management, creative, UX, and technology teams to deliver world-class digital solutions that match our clients' business needs.
• Help to define the agency digital strategy process by identifying areas of improvement and implementing changes to optimize the agency's digital services.

• Managed the automated marketing team to ensure the launch of marketing campaigns and optimization of existing campaigns.
• Planned direct marketing campaigns from an analytics perspective. Debriefed the team regularly on campaign performance, maintained and enhanced reporting dashboards, and proposed new audience-related strategies and tactics to test in the market for Email and other marketing channels.
• Worked to gather Digital Strategy requirements and helped define integration needs for Adobe Analytics and Tagging, Google Analytics and Tagging, Salesforce Marketing Cloud Digital Journeys and Eloqua campaigns.
• Drafted Digital Strategy specifications for guidance on email statistics, data, and analytics best practices.
• Conducted GA/AA audits, analysis, and implementation of recommendations to help improve the overall accuracy of analytics and reporting.
• Understood user-behavior tracking needs in an enhanced MQL/SQL funnel and implemented the necessary Analytics tracking

• Measure and report performance of all digital marketing campaigns, and assess against goals
• Identify trends and insights, and optimize spend and performance based on the insights
• Supporting the development of marketing planning including segment and audience targeting
• Maintaining dashboards via Tableau with data inputs from: Adobe Analytics, Google and other data resources

• Lead the development, management, and implementation of the digital customer audience plans to enable success of the digital initiatives for Customer Experience global team
• Use an integrated, omni-channel approach to target internal and external audiences to support the digital efforts and measure success related to brand, sales, and profitability goals
• Responsible for developing and optimizing digital strategy that delivers thought leadership, growth to optimize the renewal program and deliver a positive customer experience.
• Develop personalized journeys of the customer lifecycle to expand the offerings, addressing the existing customer needs and anticipating future scalable opportunities via: ○ Integrated Campaigns, audience segmentation and data ○ Segmenting Audience Data for Adobe Audience Manager and Salesforce Marketing Cloud ○ Optimize and Standardize audience and journeys for each Campaign
• Work closely with different functional teams such as Renewals, Product mark

• Manage Partner Digital Platform and Marketing Programs for Global teams in: ○ Campaigns, SEM, Web Content, social media content and other digital properties for access to the partners
• Review and enhance the partner experience for ease of use and increase adoption globally
• Create and manage Digital Analytics for both internal and external audiences
• Develop reporting for forecasts, presentations, and strategy for global/regional teams

• Analyze BU website, traffic and sales funnel for sales growth
• Manage continuous optimization of Global Marketing programs to push awareness, lead conversion and sales qualified leads
• Prepare and interpret trends through data graphically to translate complex findings
• Conduct training on tools and use of dashboards for teams
• Define, align, and recommend Marketing tactics and strategies globally

• Implement and provide monthly KPI analysis and recommendations for Services Marketing highlighting: ○ Lead Demand Generation Marketing Activities Performance ○ Marketing Campaign ROI's & Managing Budget ○ Digital Marketing Awareness, trend analysis and ongoing actionable updates
• Manage continuous optimization of Global Marketing programs to push awareness, lead conversion and sales qualified leads
• Prepare and interpret trends through data graphically to translate complex findings
• Conduct training on tools and use of dashboards for teams
• Define, align, and recommend Marketing tactics and strategies globally
• Developing Marketing strategies with digital marketing tools: ○ Social Media – Facebook, Tumblr, YouTube, Twitter, Google+
• Marketing Collateral – brochures, website, jive
• Analytics – Google Adwords, Analytics, Omniture, Facebook Ads, Business Objects
● Cary, NC 27519 - -

• Developing strategies with digital marketing tools: ○ Social Media – Facebook, Tumbr, YouTube, Pinterest, twitter, Google+
• Marketing Collateral – brochures, website
• Analytics – Google Adwords, Analytics, Omniture, Yahoo/Bing, Facebook Ads
• Gathering KPI's, ROI and pertinent data, analyze data and formalize market strategy
• Analyzing the results of online (web, mobile, email) campaigns: (how well did we execute, what happened, how well are we gathering data, how do we improve the website user experience?)
• Provide analysis and recommendations based on site feedback and surveys
• Meeting with clients to ascertain goals and create a marketing strategy and follow through.

• Manage Marketing Campaigns to deliver information to targeted audience via webinars, email campaigns, offline trade shows
• Analyze data and ensure data integrity of reports from different data sources (Salesforce, Siebel, Aprimo, Marketo and Tableau)
• Coordination and creation of landing pages, website content, graphics, videos and downloads for marketing tools, marketing presentations, and white papers
• Lead generation and e-commerce conversion analysis
• Determine analytical trends and marketing influence on tactical initiatives on closed sales deals, expected deals and closed lost deals
• Create segmentations in CRM tools for mail/email specs for all marketing campaigns
• Campaign analysis at the brand-/product level (existing and new categories)
• Develop best practices for ad hoc and real time reporting
• Identify, generate, qualify, and profile leads, including market segmentation and list management