• Develop and implement custom eLearning solutions, learning strategies, and instructor lead training services, creating a profitable 6-figure business from the ground up in 3 years.
• Build and manage a team of scriptwriters, instructional designers, and video editors to work on learning content from end to end, including outline development, scripting, storyboarding, video production, and LMS configuration.
• Lead the use of custom-built learning solutions for corporate training, drawing on my expertise in AI and instructional design to create accessible, scalable learning experiences.
• Build an illustration library with educational assets and templates to support instructional designers and educators in building interactive training courses and digital content.

• Launched Cinchy University, a product training academy, leading to a 40% course completion rate within the first three months, significantly surpassing the category average and elevating training NPS by 80 points.
• Lead and implemented a curriculum redesign in under 6 months, producing 8 interactive courses, a certification program with 2 learning paths, and a community learning engine.
• Fostered relationships with a wide range of stakeholders, including clients, partners, and employees (SMEs), to enhance training quality, effectiveness and brand advocacy.

• Developed and delivered 3 live-action and 4 screencast courses on data, design, and visual storytelling, increasing enrollments by 50,000 learners on the LinkedIn platform and driving organizational growth.
• Created and licensed a 6-part "nano" course series on Generative AI and ChatGPT, resulting in more than 10,000 enrollments for LinkedIn Learning and a university syndication deal.
• Partner and build relationships with various LinkedIn Learning internal teams, including Content Managers, Producers, and Audio Engineers to ensure the delivery of high-quality content.

• Ran a private exchange in DV360 for a global organization - RBC and Nintendo - with the goal to enhance the quality of ad inventory and on-board Canadian-owned and operated publishers (PD, PG and PMP).
• Oversaw the organization of available 1st, 2nd and 3rd party audience segments and provide counsel to planning and investment teams to define the optimal data inventory and identify high-value audiences (HVAs).

• Created, validated and QA'ed scheduled client data, performance dashboards and oversaw advanced Google Analytics 360 projects (Attribution, User Tracking, Funnel and Cohort Analysis and Insights).
• Designed and lead measurement tests to prove business impact of paid media, including A/B testing, Customer Segmentation, Incrementality and LTV.

• Lead the execution and optimization of Microsoft Canada's omni-channel strategy combining in-person events, educational video content and digital marketing campaigns - paid, owned and earned - to engage the developer and IT community.
• Coordinate the production of video content for strategic initiatives and the Microsoft Virtual Academy initiative to enhance the developer ecosystem.