Founder and principal of brand consulting firm that focuses on helping organizations improve their brand performance through clarifying their strategy, developing innovative new products/services, and more effectively activating their brand experiences in the marketplace. Clients include The Ritz-Carlton Hotel Company, Starbucks, General Electric, Kimberly Clark, Sanofi Aventis Pharmaceuticals, and Marriott International.

Global brand business leader for five brands, representing $5.7 billion in system sales and 2500 hotels.

Responsible for defining brand positioning, marketing strategy, and plans to drive demand and build long-term equity for Marriott’s two full-service brands, which represented $6 billion in system sales and more than 65% of the company’s profit.

Full P&L responsibility for Procter & Gamble’s 11th largest brand of $540 million retail sales, including managing a $152 million marketing budget and delivering more than $80 million in after-tax profit.

Planned and executed marketing for more than 300 stores in the Mid-Atlantic Region. Managed advertising agency and franchisee relations.