Functional Skills

Forecasting / Projections
Sales Force Effectiveness
Content Marketing
Business Analytics

Software Skills

Airtable
Amazon Marketplace
Basecamp
Canva
Data visualization
DocuSign
Dropbox
Figma
think-cell
Salesforce

Sector Experience

Agriculture
Business Services
Financial Services
Retail
Technology

Languages

French
Big 3 Consulting (MBB)
Top Consulting Firms

Experience

C100 Start-Up
President & CEO
12/2016 - 6/2022
•Turned around and led an organization supporting global Canadian tech founders and investors, a mission-driven community of Canadian tech leaders, such as: CXOs of Google, Cloudflare, Shopify, Sonos, and Instacart; startup founders of Clearco, Wealthsimple, and Tonal; General Partners at a16z, GGV, Lightspeed.
•Led the Board & org in redefining mission, vision, unique identity, and developing a strategic plan.
•Launched (and relaunched) our core "Membership" and "Fellowship" products; led a rebrand; 5x'ed the membership base, growing C100 into new countries and building new local city chapters.
•Revamped the Board of Directors: created board terms and Director performance scorecard. Led quarterly board meetings with deck, financials, and governance.
•Built a great team by developing operating principles, compensation philosophy, job levelling, career progression framework, hiring internationally, and making changes when necessary.
•Crafted funding partnerships with venture funds

Gilt Groupe Product Management / Strategy
Senior Director, Business Development, Strategy & Operations
6/2016 - 12/2016
Oversaw media & monetization strategy for Gilt's growing media business, leading product development and content strategy for Gilt's partners across categories: Beauty, Wine & Spirits, Food & Beverage, Automotive, Travel, Entertainment, and Financial Services.
•Led budgeting, goal-planning, hiring and retaining talent, and developing long-term client relationships.

Gilt Groupe Product Management / Strategy
Director, Business Development, Strategy & Operations
8/2014 - 6/2016
•Led strategy development and execution of pivoting Gilt into a media publisher and creative agency.
•A Member of Gilt's BD Leadership team, managed a team of 6 in sales ops, account management, media planning.
•Developed integrated marketing programs and custom content campaigns for Gilt's clients. Select clients included: MasterCard, Cadillac, Anheuser-Busch InBev, Proctor & Gamble, E.&J. Gallo, Project (Red), Citibank.

Gilt Groupe Corporate Strategy & Development
Sr. Manager, Strategic Partnerships
12/2013 - 8/2014
•Led strategic partnerships (team of 3) to grow the business and enter new categories through partnerships.
•Broke new product categories: Wine & Spirits, Real Estate, Travel.

Gilt Groupe Marketing
Sr. Manager, Strategy (Growth & Performance Marketing)
7/2013 - 12/2013
Served the President and VP of Strategy & Marketing of Gilt City, Gilt's local deals marketplace.
•Managed special projects in growth; (e.g. working directly with underperforming markets to implement new KPIs, planning techniques, contact strategy, and lead generation).

Gilt Groupe Marketing
Manager, Strategy
7/2012 - 7/2013
•Launched a new acquisition channel (affiliate) and grew from 1% of revenue to 10% within one year.
•Created quarterly strategy review materials for Executive team and Board of Directors.
•Led supply & demand forecasting (Open-to-Buy), presenting monthly forecasts to CEO and Exec team.

McKinsey & Company Management Consulting
Project Manager, World Economic
6/2011 - 7/2012
•Seconded to the World Economic Forum in the Consumer Industries portfolio.
•Authored the New Vision for Agriculture report on behalf of 26 global companies that span the full food chain and beyond, including PepsiCo, Coca Cola, Diageo, Heineken, Kraft, Nestlé, and others.
•Worked with 20+ multinationals ahead of the G8 Summit to announce new investments into emerging markets.
•Engaged high-level corporate and NGO stakeholders to rally support for the initiative and facilitate collaboration.

McKinsey & Company Management Consulting
Business Analyst
9/2009 - 1/2011
•Worked closely with senior management at leading companies across North America and Europe to help them make lasting and substantial improvements to the performance of their organizations.