Leads commercial effectiveness engagements from a data-driven perspective with a variety of clients in the B2B and health care spaces. Broad expertise in sales and marketing issues including customer segmentation, targeting, go-to-market strategy, sales force design, sales enablement, customer engagement, motivation and operations/analytics.

As a global leader in commercial effectiveness, worked with senior leadership to identify and prioritize strategic revenue growth and cost reduction initiatives globally. Led cross-functional teams to implement strategic initiatives and built strong relationships with many areas of the commercial business and IT. Additionally, led alignment, personnel placement, data, reporting, CRM, and incentive compensation workstreams for sales force integration during Pfizer acquisition.

Consulted with leaders of global pharmaceutical firms to define and solve problems utilizing big data and best in class analytical methodologies. Built high-functioning global team of 25 consultants through project feedback and personal development mentorship leading to consistent and efficient service of clients and a higher-than-average promotion rate.

Conducted weekly volume analysis of MillerCoors economy brands to identify local areas for improvement and presented results and drivers to department head and conducted strategic analysis of non-promoted below premium brands.

Led several sales and marketing project engagements across a wide variety of clients.