Business development, digital marketing and implementation consultant. Projects:

Optimized alliance management process to support multimillion-dollar healthcare development partnerships.

Business Intelligence (BI) assessment for Discovery Communications. Established KPI / social listening reporting to support website properties and social media accounts.

Interim CMO for online Hispanic personal finance portal. Assessed social media strategy, content strategy and product features.

Established Digital Marketing division supporting: News, Sports & Entertainment.

Oversaw creative and media buys across social, search, native ads, email & push.
o Drove 15%-20% higher Facebook CTRs using look-alike audiences.
o Established programmatic buying and new audience extension sales opportunities.
o Revamped existing email marketing strategy to grow open rates and CTR by double digits.

World Cup 2014 digital ad rated one of the top five World Cup commercials by AOL.

Assessed go to market options for digital direct-to-consumer (OTT) offering.

Optimized utilization of internal promo inventory valued at $500M across TV, radio and digital.

TV Everywhere (TVE) launch of Showtime Anytime product:
o Assessed platform development strategy and product features.
o Oversaw Business Intelligence (BI) implementation to track first party consumer data / insights.
o Led deployment of registration process and mobile devices push notifications.
o Facilitated partners' metadata and marketing preparations.

Managed branded Showtime offering on the two largest U.S. airlines’ in-flight entertainment systems Delta and United Airlines.

Oversaw new business and partnerships for McGraw-Hill’s Education and Media divisions.

Implemented automation of wholesale provider reservation system. Managed global cross-functional team, defined business requirements, KPIs and project timeline.

Management consultant for emerging technologies.