Skills:
• Facebook & Google Analytics: FB Business Mgr, Tag Mgr, UTM Codes, UA, GA4, Data Studio
• Social media strategies & management
• Marketing strategies & Brand awareness, Podcast Ad Buying
• Product Management, GTM & Retention strategies, Web Design & Management, CSS
• Affiliate Marketing
• Influencer Marketing
• New product development
• Book publishing

Achievements:
• Increased subscriber revenue by $500,000/yr with social media
• Lowered 22K subscriber churn rates to 1.8%
• Increased Facebook engagement to 24%
• Increased Instagram engagement to 33%
• Tripled Instagram followers organically in under 1 yr.
• 5x website traffic from organic social in under 1 yr.
• Published 48 novels for authors in ebook, paperback and audio in under 2 years
• Managed GTM strategies for 48 novels across departments and throughout life cycle
• Increased ROAS 25% & lowered CPC 50% on paid social

National and local client campaigns.
- Increased local SEO by 500%
- Decreased churn rate with retention funnel
- Managed & expanded recurring revenue
- Database software program implementation & management

Skills:
• New product development, management & reporting
• Paid & organic social media strategies, management & reporting, podcast ad buying
• Automated marketing strategies & implementation
• Facebook pixel and Google Analytics tagging, tracking and reporting (UA, Tag Mgr, UTMs, Data Studio)
• Retention strategy development & implementation
• Website development, management & SEO strategies

Achievements:
• Designed a new website which reduced bounce rates from 71% to 1.8% and doubled monthly sessions and page views within 3 months
• Created & implemented new vertical products which increased subscriber growth
• Developed & implemented email automation which decreased churn rate
• Increased Facebook engagement to 24% & Instagram engagement to 159%
• Created & implemented paid social media ads resulting in 6.98% CTR and $0.43 CPR
• Created bi-weekly workshops resulting in over 100 free warm/targeted leads per event

Responsibilities:
• Create GTM strategies, cross company collaboration, project management and product launch
• Develop and execute organic and paid social content plans and promotion strategies
• Build measurable community engagement campaigns
• Drive traffic from social to website
• Audience and engagement growth, bi-weekly & monthly KPI reporting
• Create relationships between readers/customers and individual brands
• Identify opportunities for growth through new products
• Post launch maintenance and analytics reporting
• Identify areas of churn & create and implement strategies to address and reduce churn rates
• Facebook pixel and Google Analytics: tracking and reporting (UA, Tag Mgr, UTMs)

Achievements:
• Increased subscriber revenue by $500,000 annually
• Increased subscriber revenue by $500,000 annually
• Increased subscriber revenue by $350,000 annually
• Lowered Churn rates to under 2% with over 18K subscribers
• Increased all organic social media engagement