Managed and developed a global team of product, digital and content marketers. Served on the executive leadership team and led annual strategic plan development. Defined, executed, and optimized the omni-channel marketing mix strategy for 20+ go-to-market segments across various medical, diagnostics, and industrial markets. Developed and led process for evaluating, launching, and training sales on new markets leveraging competitive intelligence and customer insight.
• Drove 2x pipeline growth and increased average opportunity value (AOV) by 45% during declining market and increased marketing-sourced pipeline contribution to 60% in 2024 from 5% in 2019 by defining targeted positioning by market and persona and implementing a digital-first, omni-channel strategy, resulting in 300%+ ROI.
• Selected and implemented 10+ SaaS tools to build 360-degree view of customers by segment and persona.
• Built a year-round digital VOC program to gain feedback across all key customer touch points, l

Led team to develop and execute global multi-channel go-to-market strategy including demand generation, brand, product marketing, and digital programs for the $750M data center colocation business divested from CenturyLink in 2017. Led separation teams for brand, marketing, and sales operations to ensure smooth transition.
• Developed and launched new Cyxtera brand across 25 global data center markets driving consistent messaging and design across external and internal digital and physical properties.
• Launched expanded product portfolio including online network ecosystem marketplace and software-defined provisioning platform, increasing new logo acquisition by 35% and increasing win rate by 40%.
• Increased pipeline by 18% through multi-channel demand generation programs leveraging search engine optimization, thought leadership content, and local events.
• Led development of new process for account-based marketing and sales enablement, leading to 27% increase in cross-selling rev

Managed and developed the teams driving global demand generation, field marketing, product marketing, and marketing communications programs for the $750M data center business. Served on the executive leadership team driving the strategic exploration and divestiture process of the data center business in partnership with external consultancy, resulting in sale to BC Partners for $2.15B in 2017. Page 2
● • Led strategic initiative defining business and product positioning in preparation for sale.
• Built and managed the business development representative (BDR) function, contributing 35% of MQLs to the lead funnel after one year.
• Drove cross-department collaboration to implement a contextual lead scoring model and lead nurturing program, enhancing lead quality and doubling MQL to SQO conversion rates.
• Led global demand generation, achieving 30% new bookings sourced from marketing and 250% ROI.

Managed and developed global demand generation, digital, and communications teams focused on building and executing marketing programs and campaigns for large enterprise customers, including colocation, managed hosting, cloud, and network solutions (formerly Savvis business). Spearheaded process with Product team to develop targeted positioning and persona use cases for each industry market segment.
• Launched five new data centers, eight data center expansions, and three partner data center market expansions over two years, resulting in +18% revenue above budgeted expectation
• Led the rebranding from Savvis to CenturyLink Technology Solutions across all digital and physical properties.
• Built and developed a fully centralized "demand center" team and process, leading to a 30% increase in opportunities generated through marketing programs after one year.
• Restructured marketing and sales operations processes to align throughout the buyer journey, resulting in simplified KPI dash

Built corporate marketing function for Emerson Network Power, a $6B group of 12 business units manufacturing and servicing critical data center and telecom infrastructure, growing team from 1 to 20 people. Developed multi-tier global brand architecture, including implementation of consistent user experience across 200+ products. Increased brand awareness by 145% and favorability by 75% over three years. Led the consolidation of 15 individual product and service websites into a unified CMS global platform, enhancing customer engagement and driving 120% increase in digital leads. Developed and managed shared service customer research program, including conjoint analysis, focus groups, usability, and brand favorability.

Managed corporate branding, advertising, and reputation management programs integrated across HR, IT, strategic planning, research, customer experience, and each of the company's five major business platforms worldwide. Maintained corporate PR, digital, and brand agencies. Launched new overbrand strategy and guidelines across all 60-plus business units. Managed corporate PR and reputation management programs across four continents. Launched a new corporate website, global stationary program, and company store for 75-plus product and business brands.