Software Skills
Microsoft Office
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Google Sheets
Freshdesk
Sector Experience
Business Services
Industrials
Manufacturing
Technology
Languages
English
Dutch
Fortune 500
Experience
Customer Experience Professionals Association
Management Consulting
Board of Directors
5/2017 - Present
Review and advise performance and strategy for financials, marketing, technology, retention, engagement, acquisition, policies, processes. Committee member to select new CEO. Co-chair of committees for innovation awards, CX Day online events, social media. Recipient of Extra Mile Award, MVP Award.
UC Santa Cruz Extension
Marketing
Adjunct Professor
9/2018 - Present
Design and deliver Marketing Operations 2.0: Tactical Discipline to Strategic Vision. Design includes curriculum, presentation materials, quizzes, in-class exercises, homework, exams. Delivery includes presentation and facilitation of students' self-discovery.
ClearAction Continuum
Management Consulting
Chief Customer Officer
9/2017 - Present
Co-founded ClearAction Value Exchange as 24x7 bite-sized professional development SaaS for marketing/customer success/experience/care to navigate silo/cultural/political/personality gaps. Recruited and led Executive Leadership Board, designed interactive learning, member engagement and gamification, digital events, developed website, led marketing and sales. Developed proprietary CX maturity assessment/roadmap, created Customer Excellence DNA, created Digital Experience De-Siloed.
ClearAction
Management Consulting
President
2/2005 - 9/2017
Developed proprietary CX maturity assessment/roadmap, designed Customer Experience Excellence course (1 of 2 CXPA-approved US providers; course purchased in 70+ countries), designed Customer-Focused Communication course. Clients included Allegion, Anritsu, Applied Materials, Callidus Cloud, Cementos Progreso, Cisco, Critical Software, Direct General Insurance, Ingersoll Rand, Kaiser, Moo, Sage, SHRM, SunPower, Thomson Reuters, Valin, Whataburger, WEX, and many more.
Marketing Operations Partners
Management Consulting
President
6/2006 - 9/2017
Marketing transformation strategist, recognized on top influencer lists, developed proprietary marketing maturity assessment/roadmap, created Marketing Future Forum educational/transformational community, client work: change management, organizational design, charters, metrics, mgt reporting, interfaces between HQ/field and HQ/divisions, and more. Clients included Anritsu, Bankers Fidelity, Health Strategies Group, Hootsuite, LeadFormix, LexisNexis, Renesas.
SJSU, UC Berkeley Extension, Mission College
Marketing
Adjunct Professor
8/2005 - 12/2010
Instructor and course developer for graduate and undergraduate classes ranging from 12-86 students: marketing, advertising, business management, market research, plus professional development workshops in voice of the customer, creativity and innovation, dealing with difficult people.
Applied Materials
Marketing
Head of Marketing
5/2000 - 2/2005
For our new environmental products division, developed marketing plans, market requirement specs, beta sites, launch plans, alliances, business development, collateral, websites, sales tools/training, technology center tour process/training; collaborated extensively with engineering and company-wide business units, key role in acquisition of distributor.
Applied Materials
Operations
Head of Global Quality & Customer Experience
1/1994 - 5/2000
Directed company-wide collaboration in standard and process development, ISO 9000, quality management system, customer experience management, voice of the customer,, corporate team recognition, quality metrics and analytics, quality institute of Applied Global University.