Strategic consultancy providing services to music, media and technology clients Manage and execute all strategic, operational and administrative aspects of the business, including business development, financial forecasting, sales and marketing

-Previous key clients include Spotify, Music Business Association, Google and Columbia Records, detailed below
-Served as liaison and host for Music Finland 2022 and NOMEX (Nordic Music Export) 2023, 2024 during their first trips to Nashville during the Music Biz Convention

Creative services company with capabilities across artist development, creative direction, management, distribution and strategic consulting

Creative direction, strategy, business development and management for platinum award-winning recording artist BRELAND
Lead on A&R across the company roster working with an eclectic mix of genres including pop, alt-pop, hip-hop, R&B and country, in addition to DSP pitching strategy, marketing and advertising
Develop campaign strategies with artists and their teams in an ongoing capacity, 5-10 teams concurrently
Oversee all major financial, legal and operational aspects of the company in an executive capacity
Managed over 150 campaigns in varying operational and creative capacities, including distribution of sound recordings, video production, project management, marketing, creative direction and business development
Clients and partners include the following: TikTok, Atlantic Records, The Orchard, Carhartt and Chevrolet

Developed and implemented strategy to further establish Spotify as a key partner to publishers and songwriters, as one of the first five employees based in Nashville
Served as project lead for producing the inaugural AIMP Nashville Awards presented by Spotify at the historic Ryman Auditorium
Curated publishers and songwriters to leverage Spotify’s full suite of product features and integrations, and assist in activation of campaigns for artists like Walker Hayes, Caitlyn Smith, Lori McKenna and John Prine
Launched ‘Meet the Songwriters’ playlist with editorial team, one of the first official playlists showcasing songwriters
Organized events with publisher representatives in Nashville, to educate and advocate for Spotify

Directed communications, strategic initiatives, and industry outreach for Music Biz, impacting countless industry partnerships and membership initiatives Initiatives included: metadata, digital supply chain, licensing, digital marketing, SEO, publishing, ISRC, ISWC, ISNI, DDEX Provided business development and operational support for Music Biz convention, including Dropbox sponsorship Provided outreach to the music tech startup community through partnership with Nashville's 'Project Music' accelerator, the first of its kind in the US Published Music Metadata Style Guide and MetaMillions whitepaper

Completed research project focused on the growth and evolution of electronic dance music (EDM) in the US
Published the paper 'EDMTCC', featured in Billboard and presented at EMC conference in Sydney (AU)

Upon completion of internship in 2009, began part-time employment and in 2010 was set up as a consultant reporting to CFO & Chairman Provided periodic reports to A&R team and label regarding cultural and business trends in electronic dance music
Provided ongoing strategies and techniques for measuring digital campaign performance for artists, through the utilization of online tools (e.g., Next Big Sound, Google Analytics, SoundScan) Managed design and development of intranet-based marketing campaign performance analysis model for artist roster Co-led the Big Red internship program, the year after completing the program as an intern Provided feedback to Chairman and CFO regarding market strategies and label initiatives

Managed projects with teams up to 15 people for a diverse portfolio of private and public clients with revenues up to $5 billion
Developed budgets and prepared estimates to complete for projects ranging from 200 to 7,500 hours
Promoted to Senior in 2004 and Manager in 2007, received Exceptional Performance ratings