Marketing agency specializing in technology and telecommunications B2B and B2C marketing.
● Client Marketing Director Strategic consultant for three large B2B and B2C telecommunications companies. Create brand awareness, lead generation, nurturing and upselling strategies for new and current product offerings.
• Work closely with client sales and marketing teams to create campaigns for new and current products that increase MRR by filling sales funnel with additional pipeline opportunities. Demand generation resulting from email, sales cadences, digital advertising and paid and organic social campaigns.
• Responsible for managing client retainer and digital advertising spend. Conduct monthly and quarterly reviews for CEO regarding ROI on marketing initiatives by monitoring all channels used (email and sales cadences, digital and paid social, re-targeting campaigns, blogs and newsletters).

Boutique asset manager managing $3.5B in domestic, long only equities.
● Director of Marketing Responsible for corporate B2C/B2B marketing consisting of web, digital and social media strategies. Closely followed performance metrics and measured key analytics for sales team and CEO. Spearheaded new vehicle development and pricing strategies.
• Developed overall marketing strategy to build sales and brand awareness. Established set of metrics to measure return on investment for email, Twitter, YouTube and LinkedIn campaigns.
• In charge of writing investment commentaries, website content, video scripts and podcast content for each of Argent's five equity strategies. Worked closely with the sales team to drive new sales and prospect opportunities based on marketing campaigns.
• Launched national PR campaign gaining analyst coverage on CNBC, Fox Business and in major financial publications.
• Created popular video and podcast series to drive sales and build brand awareness.
• In char

Legal auditing services company serving domestic and international markets.
● Vice President, Marketing Responsible for corporate B2B marketing consisting of traditional, web, digital, and social media strategies. Created performance metrics and measured key analytics illustrating effectiveness of marketing strategies and tactics for C-Suite.
• Led enhanced brand identity, social media, and digital strategy. Implemented tools and developed metrics to measure value of marketing activities.
• Designed and executed lead generation and nurturing strategy that yielded high quality leads, shortened selling cycle, and increased deal value. Generated 50% increase in leads and 20% increase in sales closed.
• Redesigned website to enhance usability and increased direct traffic by 150% each month and lead generation by 75%.
• Developed popular blog resulting in increased web traffic by 15-20% each month.
• Established and managed strategic alliances with partners to develop and support busi

Sole U.S. distributor of New Zealand sports and fashion apparel line.
● President Managed all components of marketing, financial, and legal aspects of start-up company. In charge of corporate contracts (distribution agreements, sales contracts, operating agreements) and bank financing (loans, letters of credit, foreign currency purchases).
• Turned LLC into profitable business within 2 years through innovative financing techniques and unique marketing and branding strategies.
• Created marketing strategy for Koru Clothing which improved brand awareness and increased sales in the U.S.
• Navigated complex logistics and financing for over $1mm of merchandise per year for 3 years.

Microsoft technology partner specializing in application development for government, police, and fire departments.
● Director of Marketing Built marketing and brand strategy for start-up company. In charge of fostering relationship between Convergence and Microsoft resulting in increased lead generation and sales. Orchestrated enhancements of limited marketing budget through negotiations with partnership organizations.
• Created a go-to-market strategy and executed national plan to launch flagship product in conjunction with Microsoft's marketing and public relations team.
• Developed marketing strategies, tactics, budgets and metrics for profitable growth.
• Analyzed trends, needs and competitive landscapes to uncover areas for growth.

Technology company focused on portal solutions for aerospace and government.
● Program Manager
Employed entrepreneurial mindset to sell national initiative to Department of Homeland Security. Worked with Boeing and Head of Missouri Homeland Security to develop concept for regional information sharing centers. Presented concept to Department of Homeland Security officials and won support from key politicians.
• Assisted in defining and implementing strategic plan in new market, Homeland Security.
• Established sales goals and objectives for the Homeland Security market.
• Generated subcontracting and prime contracting opportunities with Local, State, Federal Homeland Security departments and large industry partners.

Mid-sized regional bank offering commercial and private banking services.