Consulting practice focused on helping businesses grow by utilizing my 20+ years of experience in sports, media, and nonprofit to provide guidance on marketing/communications, business development, fundraising, sponsorship evaluation, contract negotiation, retail vendor programs, promotions, and more.
Some of my past and current clients have included: GENYOUth, Mainline, Curious-on-Hudson, Spray-Net, and NextUp Partners.

-Create strategic partnerships with corporations, corporate foundations, private foundations, secure grants and funding from private individuals with the goal of furthering the mission of GENYOUth
-Leverage my extensive knowledge & expertise of working with the NFL to secure funders to expand the flagship program, Fuel Up to Play 60, as well as NFL FLAG in-schools program
-Responsible for managing the partnership relationship with the Super Bowl Host Committees in Atlanta, Miami and Tampa

-Secured over $19.5 million in revenue during my tenure
-Develop, propose and execute turn-key marketing plans for new and existing partners based on their needs
-Utilize market research to develop successful campaigns and target new prospects
-Work with consumer-facing & B2B businesses at national, regional and local level
-Renew and negotiate sponsorship and media contracts
-Review contract agreements for accuracy
-Proactively look for up sell opportunities when appropriate

-Develop, propose and execute turn-key marketing plans for clients based on their needs
-Responsible for selling all vehicles available at Cox Media – on-air campaigns, event sponsorships, retail programs, digital media, etc.
-Utilize market research to develop successful campaigns and target potential clients
-Create customized promotional ideas for clients
-Proficient with Nielsen/Scarborough/Arbitron, Marketron/Tapscan/Maximizer