• Helping brands, agencies, and platforms succeed in the creator economy.
• Key services include fractional head of agency, interim support, executive advisor, digital strategy, marketing operations, partnerships development, talent management.

• ShopStyle Collective (aka Collective Voice) is Rakuten's influencer marketing network.
• Promoted into progressively expanding responsibilities and roles after being consistently recognized by corporate leadership for outstanding performance.
• Led three teams within the agency: Sales Strategy, Brand Strategy, and Campaign Operations with manager and director-level reports.
• Identified inefficiencies to overhaul campaign, casting, and strategy processes from start to finish to hit internal productivity goals, provide higher talent and partner satisfaction, and develop strong cross-functional communication, which contributed to 253% growth in revenue during tenure.
• Oversaw and led full spectrum service on influencer marketing programs, including creative digital strategy, concept ideation, influencer outreach, contracting, custom brand strategy for KPIs, and client management across multiple social media platforms, including paid digital media.
• Designated as the creator expe

• Built the Partnership Operations department (campaign management) from the ground up into a layered department with defined roles, responsibilities, and stretch goals at every level.
• Equipped the team with budgeting and negotiation best practices to achieve target margin KPI for the first time in company history in 2019.
• Decreased turnover and increased promotions with experienced talent by building an inclusive workplace culture and mentoring standout talent.
• Increased the value of spend by developing strategic digital product initiatives to build out offerings for clients, including paid digital media services.
• Exceeded retention goals YOY by facilitating stronger communications, streamlining processes, and integrating easy-to-follow templates.
• Consistently improved performance and strategy by analyzing key metrics.
• Identified and managed outside vendors to provide value add to our clients.

• Collectively is an award-winning influencer marketing agency.
• Sourced by agency leadership to act as lead in-house negotiator to define campaign details, close client negotiations, talent deals, and vendor agreements.
• Successfully negotiated several high-value top client and Fortune 50 influencer and experiential campaign contracts.
• Produced a diverse spectrum of projects, including multiple complex 6-figure digital video campaigns, social media campaigns, photo shoots, events, and high touch influencer campaigns.
• Increased brand reach and maximized exposure by securing highly sought-after talent (pro athletes, premier YouTube talent, and TV celebrities) to participate in non-standard influencer campaigns, including, custom laptops, music videos, live stream content, original fan art, international tech launches, etc.
• Directly responsible for leading the production of 4-part digital video series that generated immediate, mid 6-figure renewal by a key Fortune 50 partner

• Managed client schedules and deadlines, prepared client deliverables, set internal project timelines across the org, and overall account management.
• Acted as point of reference for accounting, new business, and trademark for project status.
• Oversaw the launch, tracking, and completion of branding projects through active collaboration with all departments throughout the organization.
• Maintained exceptional relations by professionally engaging with Fortune 500 companies within client liaison and account manager capacities.

• Worked in various roles on high-profile productions that included Bohemian Rhapsody, Jersey Boys, In the Land of Blood and Honey, Hugo, The Rum Diary, London Boulevard, The Tourist, and Edge of Darkness.
• Maximized profitability and talent relations by leading the negotiation, drafting, and signing of multiple agreements with talent.
• Managed owned music rights and ensured proper compliance from film titles by registering with music royalty corporations and filing for owed royalties due; secured multiple unclaimed 6-figured royalty checks.
• Collaborated directly with physical production, development, marketing, and distribution/sales such as tracked development projects budgets and actuals, and reviewed marketing materials for agreement compliance.