Experience

MaciasPR Marketing
Owner
6/2009 - Present
I'm a former Executive Producer with NBC and Senior Producer with CBS in New York. Finance Monthly also named us the PR Consultant of the Year based on my strategic thinking, expertise and media deliverables. We have led media campaigns for tech start-ups, healthcare companies, asset management firms, nonprofits and more. We secured stories for these clients with the NY Times, WSJ, Barron's, CNN, Fox News, Bloomberg, US News & World Report, Fast Company Magazine, Inc. Magazine and others.

WCBS (CBS O&O) Start-Up
News Producer
9/2007 - 6/2009
Produced anchor packages and news stories for 5pm, 6pm & 11pm newscasts. Crash cut and wrote breaking news stories.

WCBS (CBS O&O) Corporate Strategy & Development
Senior Producer, Special Projects
8/2003 - 9/2007
Produced investigative, consumer, lifestyle and medical stories for 11pm newscast. Vetted story ideas from publicists and pitched story ideas daily. Responsible for finding and producing promotable stories that maintained or increased audience share. Co-produced live entertainment specials and documentaries that aired in access time-slots (7pm to 8pm). Field produced day-of-air breaking news stories. Nominated for two Emmys in Best Feature and Consumer/Business categories.

WNBC (NBC O&O) Management Consulting
Executive Producer, Special Projects
12/2000 - 8/2003
Managed consumer, medical units and franchise reporters. Vetted story ideas from publicists, reporters and producers. Oversaw development of special reports that aired in sweeps; approved scripts; assisted with ratings strategy for 5pm, 6pm, 11pm newscasts & Today in New York. Worked with promotions department to ensure stories reached the broadest audience. Exec. Producer for nationally syndicated business show, Hispanics Today (12/00-08/01).

WTVJ (NBC O&O) Finance
Special Projects Producer
8/1998 - 12/2000
Produced investigative, consumer, lifestyle and medical stories for ratings period. Columbia University ranked WTVJ’s journalism coverage second in nation in 1999. Assisted with sweeps strategy and story placement. WTVJ was #1 in HH ratings at 11pm during my entire tenure. Produced breaking news for MSNBC and hour- long community specials. Vetted story ideas from publicists and pitched stories daily. Won Emmy in News.