Idea- and data-driven brand strategist, experienced in the development and execution of comprehensive branding, marketing, and communication plans for U.S. and international clients in CPG and technology industries.

Specialties: Brand strategy (positioning, purpose, personality, values), messaging, research & insights (quantitative, qualitative), brand architecture, verbal identity, customer experience, and bridging the gap between traditional and digital brand behavior.

R&D engineer experienced in translating new ideas into physical products.

Specialties: Package development, innovation, implementation, optimizing unit costs, manufacturing, quality, and consumer usability