Certified on multiple platforms with a deep understanding of back end solutions technology, integration, and mapping the customer journey to the systems. Thorough understanding of data models, complex SaaS systems, user flows and integrated campaign strategy. Technical hands-on experience as well as presenting to boards, marketing teams and IT teams solutions that solve real-world business problems.

Responsible for entire website development, SEO, SEM, Social strategy, email marketing, customer lifecycle, shopping cart, KPI's and conversion metrics, presenting to E-suite regularly and focusing on growth. Driving revenue through consumer and business campaigns, digital marketing and optimizing site. Integrating new websites from acquisition into current one, site localization for global push and driving PPC ROAS.

Responsible for worldwide marketing operations and enabling lead management processes globally. Partnering with all departments to ensure the lead funnel is holistically optimized and conversions are the best they can be. Inspired leader building out a global team of exceptional marketing technologists. Focused on converting leads to revenue through optimizing funnel processes. Also training global sales teams, supporting user adoption and ensuring the right leads get to the right people at the

Worked as a consultant/contractor in the mobile wireless and software industries assisting clients in driving demand generation leveraging CRM systems and accellerating the funnel. Also worked on data cleansing project, as well as pipeline development project generating leads for software company. Coordinated with sales teams to reduce lead aging as well.

** Leveraged Drupal in creation of new global website focused on better cx
** Conducted A/B testing in Google Adwords Video testing resulting in successful geo-targeting of clients
** Conducted SEM/SEO audit resulting in 362 changes to streamline SEM practices
** Used Eloqua to drive global lead management program
** Conducted sales workshop to drive new lead scoring methodology resulting in higher quality leads and 37% higher conversion