Provide marketing consulting services—including social media management, email marketing, blog writing, copywriting, ebook and client case study writing—for startups in the tech, healthcare, media, and B2B spaces.

Promoted within two months of hire to head up digital, content, and paid media strategy for a growing startup, focusing on clinical trial participant acquisition and long-term patient engagement and retention across a variety of conditions, including acne, liver disease, cancer, and more with trial sizes of up to 600 participants. Helped realize 400% audience growth for the Science 37 community, from 20K to 100K.

As interim marketing lead, headed up communications for mobile app-based healthcare startup offering on-demand doctor house calls: managed PR agency, edited press releases, oversaw media opportunities, created company fact sheets, and monitored press and social media coverage of series A funding announcement, flu season, and interviews with co-founders in Forbes, Fortune, Tech Crunch, Mashable, and more. Oversaw content and strategy for email campaigns and social media channels.

Set strategy to deliver 316% organic growth in social audience from

The first social media manager for the company, developed the strategy for 120+ brand- and location-based accounts. Based on this success, role expanded to include overseeing the nonprofit’s first true digital marketing efforts—website and blog content, email marketing, digital advertising, and a mobile app. Recognized for both leadership and technical skills, was asked to represent the company at conferences, update senior management and the CEO on strategy and performance.

Hired as web editor, was promoted to senior editor within a year for revamping site content, functionality, design, and SEO; building a team of talented freelance bloggers; and launching a niche social network.
• Web director of 4 websites
• Launched a niche social network for people with ADHD, and grew audience to 5K members within first month
• Increased web traffic 80%, exceeding traffic goal of 30% increase
• Set SEO strategy, editorial calendar

Hired as an editorial intern while an undergrad, was promoted to assistant editor within six months, upon graduation, for leading the email marketing and social media for AOL Health. Became the SEO and community lead and earned another promotion.
• Wrote and edited celebrity and expert interviews, news, and quizzes that reached 10 million monthly unique visitors.
• First community editor for the AOL Living team. Crafted and executed community and social media strategy.