Founded 501(c)(3) nonprofit organization benefiting Children's Hospitals and Clinics of Minnesota. Assembled Board of Directors and oversaw operations, marketing and staffing for an annual fundraising event which attracts over 1,000 attendees and became the largest third-party event benefiting the health system.

Fundraising: Oversaw fundraising operations generating more than $500,000 in contributions and establish an endowment fund. Grew annual event profit from $6,000 to $80,000+

Leveraged both market/competitive data and qualitative customer research to inform product strategy.

Focused business on expanding into mid-sized markets and analyzed demographics, competitive trends, customer acquisition, operational cost leading to 2,900% revenue increase.

Enabled rapid scaling of the business by introducing formal playbooks and processes, Microsoft Power BI data platform and a project management system.

Identified and seized opportunity that created a new market within the U.S.'s fastest growing sport. Built business to provide data for NXL & NPPL, the world's first professional paintball leagues. Directed product strategy and operations.

Product Innovation & Monetization: Conceived product idea to provide third-party data for the leagues. Successfully advocated with league & team owners for significant rules changes to enable effective collection of data and the creation of fantasy leagues.