Functional Skills

Digital Marketing / Advertising
Growth Marketing
Growth Strategy
Marketing Strategy
Budgeting
Campaign Optimization
Content Strategy
Digital Transformation
Instructional Design
Leadership Development
Marketing Analytics
Marketing Automation
Marketing Mix Planning
Media Strategy
Revenue Growth

Software Skills

Airtable
Amazon Marketplace
Google Analytics
Mixpanel
Shopify
Adobe Marketing Cloud

Sector Experience

Consumer Goods
Healthcare
Media & Entertainment
Retail

Languages

English

Notable Clients

Walmart
Fortune 500

Experience

Happening Ideas Marketing
Founder/Executive Marketing Consultant
10/2017 - Present
Drive ecommerce growth and efficiency for consumer brands; accomplishments include:

- Delivering 968% Q/Q revenue growth & 37% decrease in CAC during first four months leading digital marketing & ecommerce for women’s wellness startup
- Increasing ROAS by 147% for emerging brands within the TOMY International portfolio through improved targeting, new creative & messaging, and ecommerce site optimization
- Driving 42% YoY ecommerce growth for Puro Sound Labs (while improving ROAS by 16%)
Walmart Corporate Strategy & Development
Interim Director, Digital Strategy & Operations
1/2024 - 2/2025
Oversaw site experience and discoverability strategy for Walmart Health & Wellness, supporting digital transformation initiatives. Key projects included content strategy, analytics overhaul, and forecasting. Partnered closely with product, engineering, operations, and design teams to drive projects that improved discoverability of Health & Wellness services and contributed to a better customer experience.
Nutrafol Marketing
Interim Head of Growth
2/2020 - 9/2020
Led all aspects of growth marketing (including awareness, acquisition, retention and digital product) for DTC beauty and wellness brand. Accomplishments include:

- Delivering 84% growth in DTC ecommerce revenue
- Driving a 34% decrease in cost per acquisition (CPA)
- Delivering 27% mix shift from single purchase to subscription products
Amazon Marketing
Marketing Lead
7/2013 - 9/2017
AMAZON CAMPUS/AMAZON HUB
Built and led the marketing organization for Amazon's first brick-and-mortar retail concept, supporting 10x business growth over a two-year period. Drove insights-driven omnichannel consumer marketing and brand strategy to drive awareness, acquisition, and engagement.

AMAZON DEVICE ACCESSORIES
Built/led team to develop and execute global digital marketing strategy and creative direction for tablet, e-reader, and phone accessories and Amazon Fire Game Controller.
Glassybaby Marketing
Director of Ecommerce
8/2012 - 12/2012
Drove integrated marketing strategy and execution and managed fulfillment center operations for DTC luxury goods website. Accomplishments include:

- Growing revenue 65% YoY through successful paid search, SEO, email, display, and paid/organic social campaigns
- Driving 13% lift in site conversion and 24% increase in average order value (AOV) within eight weeks of start date
- Doubling email conversion and reducing unsubscribe rate by 90%
Wunderman Thompson Marketing
Account Supervisor
2/2011 - 8/2012


Led cross-functional teams to plan, execute, monitor, and optimize global digital marketing campaigns for key Microsoft brands, including Office 365, Microsoft Store and Xbox. Accomplishments included:

- Delivering on-time global launch for Office 365, including driving development, testing/optimization, and reporting for digital media and localized microsites
- Driving customer engagement and retention strategy for Xbox Live Rewards loyalty program
RealNetworks Marketing
Senior Marketing Manager
4/2007 - 2/2011
Defined and led execution of global cross-channel consumer marketing strategy for media software and subscription services. Managed across product development, PR and marketing teams, drove creative strategy and production, and drove test and learn initiatives. Accomplishments include:

- Delivering 45% increase in customer acquisition by testing and optimizing customer journey on website
- Driving 200% lift in engagement on Facebook
- Launched and managed student ambassador program
Celebrate Express Marketing
Marketing Manager
4/2004 - 4/2007
Led omnichannel marketing strategy and owned digital customer experience for DTC party supply and children's fashion/apparel brand. Accomplishments include:

- Securing editorial placement in local and national print and broadcast media, including The Today Show and Parents and Family Circle magazines
- Developing a customer retention and winback program spanning digital and print media
- Providing marketing and PR leadership through the company's IPO