• Led client projects in strategy, planning, branding, impact measurement, and advisory services across diverse sectors including finance, social enterprises, professional services, retail, apparel, healthcare, mining, and food industries.
• Supported clients to achieve
● Corp certification and, in the case of certified
● Corps, with
● Corp recertification.
• Drove revenue growth, overseeing approx. 70% of Vancouver office revenues in 2021.
• Handled project management duties, consistently delivering success within tight timelines, budgets, and resource constraints, appropriately engaging all stakeholders, and achieving an average profit margin of 75%, peaking at 88%.
• Cultivated and managed client relationships, ensuring satisfaction and retention while identifying customized opportunities for expansion.
• Customized and delivered strategic planning for small to medium organizations, emphasizing sustainability, stakeholder engagement, intersectionality, and social impact.
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• Managed client projects from start to finish, ensuring satisfaction and addressing issues for repeat business. Conducted workshops, interviews, and sector scans to gather project requirements and support business development.
• Developed and executed business, marketing, and CSR strategies in collaboration with consultants, developers, and managed content calendar activities.
• Business development: Conduct sector scans and benchmarking, gathering insights to inform proposals and presentations.
• Researched sustainability/CSR topics, applying expertise in strategy, reporting, and brand communications. Facilitated focus groups and workshops.

• Created comprehensive curricula for college courses 'Principles of Marketing' and 'Fundamentals of Business', integrating theoretical instruction, in-class activities, and simulations, which continue to be utilized by the school.
• Guided students in developing business plans and marketing strategies for potential sustainable businesses, emphasizing practical application of concepts learned.

• Developed brand positioning strategies utilizing industry research, competitive analysis, and assessment of digital and social media platforms for diverse organizations, including an autism association and a commercial painting company.

• Built a detailed business case for new technology by: oConducting extensive deskbound research on current technology applications and adoption, informing strategic decisions. oEvaluating company structure for fit, assessing process workflows, departmental allocations, stakeholder interviews, brand health research & other progress metrics oCharting a detailed cost-benefit risk analysis including different implementation scenarios and competitor analysis, based on Key Performance Indicators (KPIs).
• oProactively shortlisting vendors, assessing them, and recommending strong potential service providers. oSuggesting holistic, achievable, and practical change management strategies for integration and transition.

• Scaled self-founded e-label from a modest enterprise with 2-3 monthly orders into an e-commerce clothing brand with semi-annual sales exceeding 30 couture ensembles: a growth of 400% over one fiscal year.
• Negotiated cost-saving measures resulting in a 15-20% reduction in fabric expenses utilizing compelling communication and nurturing partnerships with all stakeholders.
• Spearheaded an 18% year-one sales growth and elevated brand visibility through a multifaceted marketing approach using social media campaigns, promotional events (trunk shows, competitions), and innovative e-commerce initiatives.
• Crafted compelling content including original text, visual assets, and promotional offers to develop brand identity elements such as styling guides, product descriptions, and event invitations, consistently increasing event participant rates of +70%.

• Led each stage of fashion product development - forecasted trends, designed and illustrated women's garments, sourced fabric & trims, and overlooked garment construction, embroidery and print details, ensured fit and quality control, supervised production, approved graphic design and print advertising, organized photo-shoots and supported retail with styling and visual merchandising bi-weekly.
• Recognition: Collaborated with merchandisers, sales, and production teams to optimize product line, leading to company sales targets exceeded by 11% in 2011.